Head of Marketing

Be Part of a Legacy Bigger Than the Game

At Al-Qadsiah Club we create more than teams! We’re crafting a legacy that goes beyond the game, making an impact both on and off the field. Driven by ambition, synergy, and innovation, we aim to inspire generations while shaping the future of Saudi sports.

This is more than just a job! It’s an opportunity to be part of something larger than yourself. At Al-Qadsiah, you’ll play a key role in shaping our legacy, contributing to the nation’s sports vision, and making history every step of the way.

Job Overview

The Head of Marketing will lead the development and execution of Al Qadsiah Football Club's marketing strategy, driving domestic & global fan growth, brand equity, commercial value, and international awareness. The role is responsible for building a world-class marketing function that positions the club as a leading football brand in Saudi Arabia and globally.

This individual will oversee brand management, digital marketing, content strategy, fan engagement, campaign planning & execution, performance reporting, and international marketing initiatives, ensuring all marketing activities support the club's sporting ambitions, brand & commercial objectives.

Key Responsibilities

Brand Strategy & Management

• Implement the club's long-term brand strategy.
• Protect and enhance the club's identity, values, positioning, and visual standards.
• Ensure consistency across all fan-facing channels, partnerships, merchandise, stadium experiences, and communications.
• Lead club campaigns that increase awareness, engagement, and affinity among local and international audiences.
• Establish Al Qadsiah as one of the most recognised football brands in the Middle East.

International Marketing

• Develop and execute international growth strategies targeting priority markets across Europe, Asia, North America, and key football territories.
• Increase global fan acquisition and engagement through tailored campaigns and content.
• Identify international collaboration, activation, and promotional opportunities.
• Support overseas tours, events, player appearances, and commercial initiatives.
• Build relationships with international agencies, broadcasters, rights holders, and football stakeholders.

Fan Growth & Engagement

• Create strategies to grow the club's fanbase across physical and digital channels.
• Drive supporter acquisition, retention, loyalty, and engagement programmes.
• Work with Head of Digital to drive CRM and fan segmentation strategies to improve audience understanding and personalised communications.
• Work closely with ticketing, membership, and commercial teams to increase attendance, memberships, and revenue, aligned to the club’s move to Aramco Stadium
• Enhance matchday and non-matchday fan experiences.

Campaign Planning & Execution

Lead annual and seasonal marketing planning processes.

Develop integrated campaigns supporting

•Season launches

•Matchday promotion

•Ticket & Hospitality sales (season ticket and specific matches)

•Membership programmes

•Merchandise launches

•Sponsor activations

•Community initiatives

•International growth objectives

Ensure campaigns are delivered on time, on budget, and against agreed KPIs.

Content Strategy & Creative Leadership

• Oversee the club's content strategy across all channels.
• Lead the creation of compelling storytelling that connects supporters with players, coaches, and the club's wider vision.
• Ensure high-quality content production across video, social media, photography, editorial, and digital platforms.
• Drive innovation in content formats, audience engagement, and platform-specific strategies.
• Manage internal creative teams and external agencies.

Digital Marketing (alongside relevant Department heads)

1. Lead all digital marketing activities including

2. Social media marketing

3. Paid media

4. Search marketing

5. CRM and email marketing

6. Mobile and app marketing

7. Website performance

8. Audience acquisition

9. Optimise customer journeys and conversion funnels.

10.Utilise data-driven marketing approaches to maximise engagement and ROI.

11. Stay ahead of emerging digital trends, platforms, and technologies.

Analytics, Reporting & Insights

• Establish marketing performance frameworks and KPIs.
• Deliver regular executive-level reporting on marketing effectiveness, fan growth, digital performance, campaign results, and ROI.
• Use audience, market, and performance data to inform strategic decision-making.
• Develop dashboards and reporting systems to track progress against club objectives.
• Present insights and recommendations to senior leadership.

Leadership & Team Management

• Build, lead, and develop a high-performing cross-function marketing team.
• Foster a culture of creativity, innovation, accountability, and continuous improvement.
• Manage agency relationships, budgets, and external suppliers.
• Collaborate closely with commercial, communications, football operations, sponsorship, ticketing, retail, and executive leadership teams.

Requirements

Experience & Qualifications

Essential

• Bachelor's degree in Marketing, Business, Communications, or related discipline.
• 8-10 years of senior marketing experience.
• Proven experience leading marketing functions within sport, entertainment, media, lifestyle, or major consumer brands.
• Strong understanding of football audiences and fan behaviour.
• Demonstrated success delivering brand, digital, and fan growth strategies.
• Experience managing multi-channel campaigns and significant marketing budgets.
• Strong stakeholder management and leadership skills.
• Excellent analytical and reporting capabilities

Preferred

• Experience within professional football or global sports organisations.
• Experience in international brand expansion and audience growth.
• Knowledge of Middle Eastern and international football markets.
• Arabic language skills are advantageous.
• Experience working within high-growth, ambitious organisations.
• Key Performance Indicators (KPIs)
• Fanbase growth across all channels.
• Social media audience and engagement growth.
• Website and app traffic growth.
• CRM database growth and engagement.
• Matchday attendance and membership growth.
• Merchandise and marketing-driven revenue contribution.
• Campaign ROI and performance metrics.
• Brand awareness and perception measures.
• International audience growth.
• Sponsorship activation performance.
• Marketing budget effectiveness.

Personal Attributes

• Strategic and commercially minded.
• Passionate about football and fan culture.
• Innovative and creative thinker.
• Strong leadership presence.
• Highly organised and results-oriented.
• Data-driven decision maker.
• Comfortable operating in a fast-paced, high-performance environment.
• Collaborative and relationship-focused

Benefits

Why Join Al-Qadsiah?

• Be Part of the Legacy: Join a club that’s redefining the future of Saudi sports, striving to lead the competition and set new standards of excellence.
• Experience the Culture: Thrive in an environment that values quality, accountability, diversity, synergy, innovation, and ambition, while embracing harmony. This is the Qadsiah Way.