SEO Specialist (Search & AI Visibility)

SEO, AEO & GEO

We are looking for a results-driven SEO Specialist who understands modern search visibility, including traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) .

Search behavior is evolving rapidly. Users now find answers through:

• Google search results
• Featured snippets and answer boxes
• AI-powered tools such as ChatGPT, Gemini, Perplexity, and Google AI Overview

This role requires someone who can optimize websites not only for search engines, but also for AI-driven discovery and answer engines.

You will work closely with our marketing and content teams to increase organic visibility, AI citations, and search authority.

KEY RESPONSIBILITIES

Search Engine Optimization (SEO)

• Conduct technical SEO audits
• Perform keyword research and search intent analysis
• Optimize meta titles, descriptions, headings, and internal links
• Improve website architecture and crawlability
• Monitor Core Web Vitals and technical SEO performance
• Build topic clusters and pillar content strategies
• Implement structured data (schema markup)

Answer Engine Optimization (AEO)

• Identify question-based search queries
• Create FAQ and structured answer content
• Optimize content for featured snippets and answer boxes
• Structure pages using clear semantic headings
• Implement FAQ schema and structured data
• Optimize content for voice search and conversational queries

Generative Engine Optimization (GEO)

• Optimize websites for AI search engines and generative search
• Build entity authority and knowledge graph signals
• Develop AI-friendly structured content
• Monitor brand visibility in AI-generated answers
• Create authoritative content sources that AI can cite
• Optimize semantic keyword clusters and topical authority

Local SEO

• Optimize Google Business Profiles
• Maintain NAP consistency across directories
• Implement local landing pages
• Manage local citations and review strategies

Content & Authority Building

• Collaborate with writers to create SEO-optimized content
• Develop pillar pages and long-form guides
• Support link building and digital PR campaigns
• Identify opportunities for industry authority mentions

REQUIREMENTS

• Bachelor’s degree in IT, business marketing, or equivalent
• Minimum 2+ years of experience in SEO
• Strong understanding of technical SEO, On-page optimization, Keyword research, SEO tools, and analytics
• Experience with: Google Search Console, Google Analytics (GA4), Ahrefs / SEMrush / Screaming Frog
• Basic understanding of: Schema markup, Knowledge graphs, AI platforms
• Good command of English for communications between the team and external stakeholders

PLUS POINTS

• Can work independently while being a strong team player
• Highly adaptable and performs well under pressure
• Works efficiently but is always open to learning
• Detail-oriented, organized, and manages time well
• Has good communication and interpersonal skills