Senior Copywriter (Thai, Freelance)

Overview

The Senior Copywriter is responsible for writing headlines and localising copy for our client's marketing communications, which includes web, in-store, electronic direct mail and other materials. This mainly involves the adaptation of creative copy originally written in English into the Thai language for the Thai market.

Key Responsibilities

• Write, review, and empower campaigns for the clients brand and products.
• Maintain the brand tone of voice in the Thai language. The tone should be consistent, regardless of media format.
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point.
• Guide and maintain the quality of the translated long copy, wherever it appears.
• Review, rewrite and approve all translated marketing copy from our translation partners.
• Work with a team of other Thai-language copywriters, editors and translators and take full responsibility for the quality and accuracy of their work.
• Oversee TV, print and digital advertising created by our advertising agency and help steer the team in decisions made on behalf of the client. This includes providing feedback on casting, script development and final executions.

Requirements

• Creative thinker with solid copywriting skills.
• A proven track record in the advertising agency world gained in the best creative agencies in the market (not necessarily the biggest or most successful), working as a copywriter.
• Experience working on both international and local Thai brands.
• Fluent oral and written Thai and English. Understands language subtleties (especially when it comes to adapting headlines).
• Conceptual creative who can come up with big ideas (when needed), but also focused on smallest details. Like punctuation.
• Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear and inspiring.
• Teamwork – easy to get along with – be able to work with Editors and a team of creatives.
• Tech-savvy