Deputy Executive Manager, Brand Management

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution.

Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core.

The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment.

Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets.

Job Summary

Reporting to the Chief Marketing Officer, the job holder is responsible for developing and implementing brand strategy, governance and identity, and for enabling business units to create impactful brand communications that are aligned with the HKJC parent brand. This incumbent also undertakes other special projects as assigned by Chief Marketing Officer.

The Job

• Brand leadership and governance
• Lead and integrate the Brand Management team, including Brand, Archives, HVRC Racing Museum and Creative Services, ensuring clear structure, roles and accountabilities.
• Act as brand custodian and develop a contemporary, customer‑centric brand strategy and architecture that supports HKJC’s positioning as a leading global sports entertainment brand.
• Own and continuously enhance brand identity, governance frameworks and guidelines to ensure consistent application of core brand elements across all channels and touchpoints.
• Brand strategy and campaigns
• Collaborate closely with the Head of Department on brand (re)positioning and representation of the HKJC corporate brand in Hong Kong, and contribute to its future development in Mainland China and other key markets.
• Lead the development of corporate brand campaigns, using in‑house, market and audience insights to refine brand communication approaches and core messages for key customer and stakeholder segments.
• Manage brand assets, toolkits, templates and digital brand platforms, working with the internal creative team to keep all assets up to date and easy to deploy across the Club.
• Archives, Museum and Creative Services
• Lead the Archives team, setting clear responsibilities, escalation and decision‑making processes and overseeing storage, preservation, digitalisation and related investments
• Oversee the Racing Museum at Happy Valley Racecourse, ensuring smooth operations and periodic revamps to deliver engaging exhibits and experiences.
• Lead the Creative Services team to deliver high‑quality design solutions to internal clients in line with brand guidelines and business priorities.
• People, budget and stakeholder management
• Manage the Brand Management team’s annual budget, including allocations for the Racing Museum and Archives operations, ensuring effective use of resources and procurement compliance.
• Build strong relationships with senior stakeholders and peers across the Club so that the Brand Management team is recognised as the centre of excellence for brand, archives, museum and creative services.
• Develop holistic plans and project roadmaps that align internal teams and business units behind shared brand objectives and transformation goals.
• Lead, coach and develop team members; foster a culture of purpose, collaboration, innovation and open communication, supported by clear performance metrics and regular feedback.
• Special projects and change
• Lead agreed scope within strategic or special projects related to brand, archives, museum or creative services, often with multiple stakeholders and competing priorities.
• Champion best practices, trends and new technologies in branding and customer experience, and support change initiatives that enhance HKJC’s brand presence and governance
• Undertake other duties including various Club-wide projects as assigned by Chief Marketing Officer. The job incumbent is required to actively participate in Club-wide projects that involve multiple divisions/departments within the Club and external stakeholders.

About You

• Bachelor’s Degree; master degree or MBA desired
• At least 15 years’ of relevant experience in branding, marketing and communications in multi-nationals or conglomerates
• Track record of planning, developing and managing large scale of 360-degree marketing campaigns in particular experiential and interactive marketing that involves not only consumers but the general public
• Experience leading multi‑disciplinary teams (e.g. brand, creative, archives, museum or related functions) and managing significant budgets.
• Strong competencies in translating strategies into effective communication frameworks, campaigns and executions
• Highly organised, with strong planning, prioritisation and execution skills across multiple concurrent projects in a resource‑constrained context.
• High competence in both digital and traditional brand and marketing disciplines
• Excellent communications skills, both verbal and written (in both English and Chinese), for effective communications to all levels of management, staff and external parties

Apply Now!

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

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Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via careers@hkjc.org.hk.

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.