(Associate) Brand Manager - China Digital Market, Consumer Health

A leading multinational consumer health and nutrition company is seeking a (Associate) Brand Manager to drive brand growth, innovation, and digital engagement across Hong Kong and the Greater Bay Area, with a strong emphasis on Mainland China-facing digital and social platforms.

This is a highly visible role for a hands-on marketer who thrives in fast-paced environments, enjoys working cross-functionally, and is passionate about building brands with purpose.

Key Responsibilities

Brand Strategy & Growth

• Own and drive overall brand health, equity, and performance metrics
• Formulate and execute brand strategies to grow awareness, engagement, and market share
• Translate insights into actionable marketing and communication plans

Integrated Marketing & Campaign Management

• Lead end-to-end integrated marketing campaigns, from creative ideation to execution excellence
• Develop and deploy assets across multiple touchpoints, with a strong focus on China digital ecosystems
• Partner closely with creative, social, and media agencies to maximise impact and ROI

China Digital & Social Media Execution

• Plan and execute China-focused social media strategies across platforms such as WeChat, Weibo, Xiaohongshu (RED) etc.
• Track performance using data analytics, draw insights, and continuously optimise content and media strategy
• Work effectively with internal stakeholders and external partners, including China-based teams or agencies

Innovation & New Launches

• Support innovation planning, including product positioning, packaging development, and go-to-market execution
• Coordinate cross-functionally to ensure smooth and timely launches

Market Intelligence & Performance Review

• Monitor competitors, consumer trends, and category dynamics
• Provide recommendations for brand and campaign adaptations based on market insights

Budget & Stakeholder Management

• Manage assigned marketing budgets responsibly and in close collaboration with Finance
• Liaise with internal teams and external partners to ensure alignment and execution excellence

Requirements

• Bachelor's degree in Marketing, Business, or related disciplines
• 4+ years of marketing experience in FMCG, consumer goods, or related sectors
• Strong exposure to Mainland China market and Chinese digital platforms
• Proven ability to drive engagement and growth on platforms such as RED and WeChat
• Experience working with China-based or Chinese digital agencies is highly welcomed
• Strong stakeholder management, ownership mindset, and proactive "can-do" attitude
• Creative yet results-driven, with solid project and agency management skills
• Agile, adaptable, and comfortable navigating changing market dynamics
• Fluent in English, Mandarin, and Cantonese

Why This Role

• Opportunity to work on a meaningful, high-impact category with strong regional growth ambitions
• Exposure to Greater Bay Area and China market strategies
• Collaborative culture with strong cross-functional and agency partnerships
• Ideal platform for marketers with brand-side or China agency backgrounds looking to step into a broader regional role