As a Brand Strategy team member, you will apply strategic, analytical, and creative thinking to solve challenging brand issues for clients on a daily basis. You will consult across industries, throughout the world, and on a range of brand topics (e.g., positioning, brand architecture, naming, customer experience and signature cues).

As a Senior Consultant, you will be responsible for understanding client situations, gathering and synthesizing information (e.g., industry, company, competition), and making preliminary recommendations to your case team. You will contribute substantially to case delivery in terms of thinking and project management.

You will develop strategic concepts, collect evidence, and create a well-designed process and solution, while working collaboratively with the broader case-team. This is an opportunity to join a talented and passionate group in developing and building some of the world’s leading brands.

The team-oriented environment allows for exposure to Senior Partners across the business and the opportunity to be involved in key decision-making.

In your day to day, you will

Research and Build Ideas

Gather, organize and summarize information on client business strategy, industry dynamics, best practices, communications audits, and customer insights to identify key implications
Conduct in-depth interviews with client management and key stakeholders
Support case team planning and analysis of quantitative and qualitative customer / prospect research, from discrete choice analysis to focus groups
Use findings and insights to create compelling content and stories

Be Creative and Collaborative

Quickly pick up skills and knowledge in new areas, leveraging client, firm, and external resources
Collaborate with other consultants and designers to explore alternatives and develop thinking (e.g., brainstorming sessions)
Contribute to the development and storyline of client presentations
Effectively communicate with, and present to internal case teams and external client teams
Consistently develop creative concepts using Lippincott frameworks and methodologies to solve problems
Use creative thinking and innovative problem-solving skills and relate work to client needs
Support new business efforts by participating in the development of content in proposals

Who You Are

Knowledgeable

At least 3 years in strategy consulting, corporate strategy, brand strategy, brand management, innovation, or strategic planning
Ability to think creatively while building on and relating work to past experience
Outstanding presentation, writing, and interpersonal skills, and the ability to communicate effectively at all levels of both internal and client organizations
Bachelor’s degree in relevant field required; MBA or equivalent welcomed, but not necessary

Passionate and Driven

A passion for problem solving, creative expression, and improving the way companies relate to customers
A detailed, methodical, and rigorous approach to finding solutions and a flexibility in applying them
A willingness to push your thinking, attack issues from multiple angles and stretch yourself to provide outstanding brand ideas to clients
An appetite for learning and wrestling with challenging topics across a diverse range of clients/ industries
Hold yourself and your work to a very high standard, pushing ideas further to challenge yourself, your colleagues, and our clients’ ways of thinking
Constructively participate as part of a project team, bringing optimism and a collaborative spirit to build on and nurture ideas
Desire to proactively seek constructive feedback and input to develop your knowledge, skills, and thinking

About Lippincott

Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors.

As part of the Oliver Wyman group, Lippincott brings high-caliber industry and operational insights into our work, blending a management consultancy’s strategic rigor with a proven legacy of design and creativity.

Who We Are, Together…

We promote a culture of collaboration and performance through our three core values:

We demand better, reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day.

We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing.

We act with passion, intention, and goodwill while building on and elevating everyone’s contributions and sharing in our collective success.

In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion and belonging.

We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity.

We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say “yes, and!” and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.

The applicable base pay for this role ranges from $100,000- $120,000.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position will be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate.

We are committed to promoting a workplace that we are all proud to be a part of. #Lippincott

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment.

We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law.

If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@marsh.com.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week.

Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.