Strategy Manager

Overview

The Enterprise Strategy team at REI shapes the co-op’s future by setting the vision, goals, and strategic plans. We identify impactful opportunities, define and advance strategic priorities, and guide enterprise investments to drive progress toward our objectives.

The Strategy Manager plays a pivotal role, developing impactful division or initiative strategies in support of REI’s long-term objectives. This role also partners across the organization to translate strategy into clear and actionable plans, facilitate cross-functional planning, and maintain momentum on high-impact initiatives.

This position combines strategic thinking with analytical rigor to ensure initiatives are grounded in robust frameworks and deliver measurable impact.

In addition, the Strategy Manager leads REI’s competitive strategy efforts—monitoring industry trends and competitive insights, identifying emerging threats and opportunities, and delivering actionable recommendations that inform enterprise-level priorities and decisions.

Success in this role requires strategic acumen, operational expertise, and strong cross-functional collaboration to align business goals with execution plans. This role is ideal for seasoned strategists who thrive in ambiguity, bring clarity to complexity, and can influence senior leaders.

The ideal candidate must excel at crafting high-quality communications for senior and Board-level audiences, providing strategic expertise and consult to senior leaders, and driving accountability across multiple teams.

Responsibilities and Qualifications

• Support enterprise strategy development and planning to create REI's long term vision, 3-year strategic plans and economic model (in partnership with FP&A), and annual plan and priorities.
• Conduct targeted analyses to support enterprise, divisional, and initiative strategy development as needed.
• Support executive leadership to define, progress, and bring our most critical strategic initiatives to life. Enable alignment, drive progress, and foster accountability for strategic initiatives.
• Serve as a thought-leader across the co-op for macro, consumer, and market insights, synthesizing trends and identifying opportunities and risks that influence our current and future initiatives and strategic positioning. Advise and engage senior leaders on key competitive and industry developments.
• Build effective collaboration across divisions, influencing stakeholders and driving alignment, decision-making, and accountability on strategic priorities. Influence stakeholders and promote adoption of strategic priorities.
• Support developing strategic content and process to create internal communications and Board of Directors content.

Required Qualifications

• BS or BA in a related field (business, economics, etc.), MBA preferred
• Demonstrated industry and competitive analysis, modeling, and financial analysis skills (7+ years)
• Strategic thinker and intellectually curious problem solver. Able to identify and translate ambiguous problems/opportunities into actionable work by articulating a clear point of view and breaking it down with hypotheses and frameworks
• Strong analytical capabilities, balancing analysis with judgment to uncover insights and drive decision-making ability to generate actionable insights
• Challenges assumptions and pushes thinking forward by collaborating and influencing effectively, while remaining flexible in one’s viewpoints
• Ability to synthesize complex information and into digestible, easy to understand content and communications, with clear and succinct narrative and compelling visuals (for senior leader audiences)
• Demonstrate enterprise thinking (connecting/balancing division and co-op strategy, connecting dots across teams and efforts) and anticipating how decisions in one area affect the other
• High energy and positive mindset with a "can do" attitude
• Proven ability to work in a fast-paced, changing environment, and effectively manage and meet multiple, simultaneous deadlines with minimum assistance
• Strong interpersonal skills and ability to build rapport and collaborate with internal and external partners
• Actively participates and collaborates with others on one's own team and across REI for the achievement of business goals
• Consolidates information from various sources including feedback from others to reach sound decisions
• Executes effectively by using resources efficiently, meeting deadlines, and keeping others informed of work plans and progress toward goals.
• Highly proficient in Microsoft Excel and Powerpoint

Preferred Qualifications

• 7+ years work experience within the retail / consumer, finance, or management consulting fields
• Works smart by setting effective work goals, establishing priorities, and planning well in order to produce quality work.
• Experienced with AI productivity tools (Copilot, etc.)

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life.

To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$98,300.00 - $157,400.00 per year