Director of Sales - West

Who we are

Visual Comfort & Co. is the premier resource for decorative and architectural lighting, ceiling fans, system controls and automated shading solutions from the most influential designers in the world. We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experience.

As our organization continues its global expansion, we are seeking driven professionals with a proven track record of delivering exceptional client service and consistently meeting sales objectives across both lighting and systems product categories. This position will lead independent sales representatives and company representatives calling on the specification, retail (stores) and builder channels.

The Director of Sales will provide mentorship, performance management, and strategic direction to ensure consistent achievement of sales goals.

Visual Comfort Offers

• Work-Life Balance: This role meets with customers and team members primarily Monday through Friday with 80% travel required.
• Training & Development: A comprehensive and structured training program, complemented by ongoing education and opportunities for career advancement.
• Paid Time Off: Generous vacation accrual and paid time off policies.
• Holidays: 7 paid holidays per year, in addition to 2 floating holidays.
• Compensation: Competitive base salary with monthly variable compensation.
• Health Benefits: Visual Comfort covers the majority of employee medical premiums, and offers competitive vision and dental coverage available starting the first day of the month following your start date.
• Insurance: Company-provided life insurance and short-term disability coverage.
• Retirement: 401(k) plan with company matching up to 4%, available beginning the first of the month following your hire date.

How success is defined

Sales Strategy & Execution

• Develop and implement regional sales strategies aligned with corporate goals.
• Identify growth opportunities and lead initiatives to capture new business.
• Implementation and management of Key Performance Indicators (KPIs).
• Prepare monthly, quarterly, and annual sales forecasts.
• Manage the regional sales budget and expenses.

Customer & Channel Management

• Build and maintain strong relationships with key accounts, builders and specifiers.
• Develop and own the distribution strategy within the territory.
• Collaborate with marketing and product teams to support channel specific campaigns.

Leadership

• Lead and motivate a team of independent and company sales representatives.
• Set clear performance goals and provide ongoing coaching and development.
• Track and analyze sales metrics to assess performance and identify areas for improvement.
• Foster a culture of accountability, collaboration, and continuous improvement.

What you will bring

• Minimum 10 years of B2B sales experience, including at least five years in a sales leadership role
• 5+ years’ experience selling to residential home builders and distributor channels
• Experience managing independent rep agencies and direct sales teams
• Bachelor’s degree in a related field or equivalent work experience; MBA preferred
• Proven ability to lead and develop high-performing sales teams and while achieving revenue targets.
• Strong financial and business acumen
• Demonstrated leadership, collaboration, and strategic thinking skills
• Ability to challenge conventional approaches through data-driven decision making
• Skilled at viewing challenges from multiple perspectives and navigating complex solutions
• Excellent verbal and written communication skills
• Consistent demonstration of high professional and ethical standards.
• Proficiency in CRM and other sales enablement tools
• Willingness and ability to travel extensively (up to 80%)

Compensation

$160,000 plus monthly bonus

#West

Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information, or any other legally protected status.

To be eligible for this role, you must be authorized to work in the United States. We do not offer any type of employment-based immigration sponsorship for this role. Likewise, Visual Comfort & Co., will not provide any assistance or sign any documentation in support of any other form of immigration sponsorship or benefit including optional practical training (OPT) or curricular practical training (CPT).