- Chief Marketing Officer - e-cig
- IL
- This company develops, produces, and markets e-cigarettes.
- A pure cloud of vapor was a welcome change over filthy smoke—but the shoddy electronic cigarettes on the market were overly complicated and inconvenient to use.
- The founder of this company saw the uninspired options on the market as an opportunity to reinvent vaping with an innovative e-cig that would make vaping more convenient, more accessible, and more enjoyable than ever.
- The founder’s love of vaping drives this company to build a family of products that give customers the variety they deserve and the quality they expect in an e-cig.
- They’ve put in the time thoroughly testing battery prototypes and configurations to develop the most advanced e-cig yet.
- With the most color options, longest battery life, and thickest vape available, their product has changed the way we vape every day.
- But it’s more than batteries that have changed how we vape.
- They’ve assembled the largest selection of cart and e-liquid flavors on the market to appeal to any palate.
- As a former smoker, their founder knows the importance of e-cig flavor, so they make it their mission to give vapers the options to fit any preference, so their customers get the familiar flavor of their favorite tobacco product—or maybe something new.
- This is a family-run company of vaping enthusiasts.
- For them, it’s about getting together, sitting back, and taking a vape break.
- It’s about clean vapor, not harsh smoke.
- It’s about spending less and feeling better.
- It’s something they believe in. That’s why they are fully committed to giving their vaping family the best e-cigarette experience around.
Position Overview
The Chief Marketing Officer is a key player in this company and will be responsible for the entire go-to-market strategy. We are looking for an experienced marketing leader who has entrepreneurial and privately held company experience. This position will require an ownership mentality and equity is not out of question for a person with proven results.
The successful candidate will manage a growing marketing team and external marketing firm.
Responsibilities
- Develops and implements long-range marketing plan.
- Analyzes effectiveness of marketing activities and makes improvements where necessary.
- Conducts market research to determine feasibility and marketability of new products or features.
- Assists in developing strategic partnerships and joint ventures that strengthen product visibility and position in market.
- Develops and manages marketing team to implement marketing and service strategies.
- Oversees marketing budget to ensure compliance with organizational expenditure requirements.
- Develops and manages retail product pricing.
- Provides leadership and management for marketing, public relations, product management, channel marketing, event marketing, and creative services departments.
- Develops strategic online/e-commerce marketing plan.
- Works with outsourced creative services department to develop all merchandising material including packaging, advertising slicks, trade show graphics, point-of-purchase displays, and other corporate collateral material.
- Works with advertising department or agency to develop advertising campaign using print, broadcast, and online media.
- Measures results of campaign to determine effectiveness.
- Develops marketing plan for resellers including lead generation, product promotions, and customer service.
- Maintains a favorable working relationship with all employees to promote a cooperative and harmonious working environment in order to facilitate positive employee morale, productivity, and continued improvement.
Qualifications
- Bachelors Degree in Marketing is preferred, but a comparable degree may be acceptable. 5 to 10 years proven marketing experience in the CPG industry required. 3 to 10 years of experience, to include successful Marketing experience and Business Development experience is a plus; extensive knowledge of CPG preferred.
- Location(s): Chicago, IL Relocation: YES Number of Openings: 1 Compensation Base Salary: $120,000 - $150,000
- DOE Bonus: Bonus Potential + Equity TBD Sponsorship: No Travel: 40% If you wish to be part of this successful and vibrant organization, please email a MS Word version of your resume to This company is an Equal Opportunity / Affidative Action Employer. #J-18808-Ljbffr
