Digital Shelf SEO & GEO Manager

Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.

We’re on an ambitious mission to double our business by 2027, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough.

But that’s what makes the journey worthwhile.

So, lace up your boots and let’s tackle the climb together.

You can learn more about us at www.riversidenaturalfoods.com.

Position Summary / Objective

As a key member of the global eCommerce organization, the Digital Shelf SEO & GEO Manager is the enterprise leader responsible for leading MadeGood brand discovery and conversion across search engines, LLM’s, & retailer digital shelf environments.

This role partners closely with MarTech, IT, brand, & multiple agency teams to ensure item attributes are accurate, PDP’s are compliant, content is compelling, and continuous optimization efforts are in place.

In addition to driving the PDP content agenda on Retailer.com, this individual will also lead agentic commerce capability development to improve brand discovery and consideration at scale. This includes (but is not limited to) ensuring structured content, metadata, and workflows enable scalable optimization across product listing pages within eCommerce platforms.

Finally, the Digital Shelf SEO & GEO Manager will function as the digital shelf SME leading diagnostic reporting & competitive intelligence via Profitero, Stackline, and various other reporting tools. They will play a vital role in delivering executive-level performance insights, along with analytics support behind robust PDP test & learn plans.

This is a high-impact role in a high-growth business with influence on both near-term performance and long-term channel evolution.

Primary Responsibilities

PDP Management

• Lead product content publishing and syndication effort across retailer websites including Amazon, Walmart, Costco, Sam’s Target, Kroger, Instacart, Albertsons, Thrive, etc.
• Maintain accurate product listings, images, enhanced content, attributes, R&R’s, & nutritional information.
• Define and drive structured content standards (metadata, taxonomy, schema) to enable scalable content reuse, consistency, and optimization across DAM, PIM, and CMS ecosystems.

Content Optimization

• Leverage digital shelf analytics and competitive audits to inform SEO / GEO roadmap incl. product titles, descriptions, feature bullets, keywords.
• Support development and execution of A+ content and onsite brand shops in partnership with commerce marketing manager and brand teams.
• Drive digital shelf & GEO performance through analytics, competitive benchmarking, and rapid testing of evolving SEO, GEO, and Agentic capabilities.

Digital Shelf Analytics

• Lead periodic reporting and analysis to inform digital diagnostics across content health, content accuracy, holistic share of search, availability, and ratings & reviews
• Onboard new digital analytics platforms to augment existing tech stack and broaden MadeGood’s visibility to online traffic and conversion performance.

Education & Qualifications

• Bachelor’s Degree
• 5+ years of progressive technical experience in digital shelf management with demonstrated impact on driving SEO, PDD conversion improvement, organic visibility and/or AI search outcomes.
• Deep experience with digital shelf tools such as Salsify, Profitero, Syndigo, Stackline, Amazon Vendor/Seller Central.
• Experience with structured content, metadata, taxonomy, and platforms such as DAM & PIM.
• CPG experience preferred.
• Hybrid schedule with ability to commute 3 days a week to Chicago-based office.

Skills & Abilities

• Bias for collaboration within multi-functional work groups incl. stakeholders from sales, marketing and IT.
• Passionate self-starter with demonstrated comfort dealing with ambiguity while embracing new challenges to build new capabilities.
• Analytical prowess with ability to triangulate consumption trends with digital shelf & clickstream analytics.
• Deep alignment with Riverside’s values and purpose-driven approach.

Please note this role as a new vacancy.

Salary Range

$120,000 USD - $145,000 USD

At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity.

What We Expect

• Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
• Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
• Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
• Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
• Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.
• Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love.

What We Offer

• Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
• Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
• Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
• Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.

Wait! There’s more!

• Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
• RRSP matching or 401k matching for an empowered financial journey
• Eligibility to participate in Riverside's Profit Sharing Plan
• Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
• Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
• An open concept work environment that embodies our Values

How To Apply

If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!

Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.

Disclaimer: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.