Director, East Area Sales

Who we are

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection–from personal audio devices to cochlear implants.

We are dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

LocationCalifornia, United States – Remote (or Hybrid)Director, East Area SalesAccountable for leading the overall management of sales strategies, activities, operations, and budgets in a geographic area.

The Area Sales Director is responsible for hiring, coaching, retention, and development of sales managers and sales representatives, driving effective area business management to meet or exceed 100 % of annual sales goals and objectives. This position serves as a member of the Advanced Bionics Sales Leadership Team.

Responsibilities

• Develop and execute area sales strategies aligned with North America objectives through market intelligence, healthcare trends, customer insights, reimbursement data, and cross‑company collaboration to drive market share, growth, forecasting, budgeting, and strategic planning.
• Lead area performance by delivering revenue, profitability, pipeline, market share, and growth targets while overseeing daily operations, managing budgets, monitoring KPIs, conducting business reviews, improving forecasting accuracy, and driving accountability through Regional Managers.
• Recruit, develop, coach, and retain high‑performing Regional Managers and sales teams by fostering a culture of accountability, collaboration, customer focus, performance excellence, succession planning, talent development, and continuous performance management.
• Drive business development and market expansion by increasing referrals, patient access, therapy adoption, demand generation, and sustainable pipeline growth through integration of Business Development, Field Sales, Marketing, Digital, Clinical, and Customer Experience teams.
• Partner with Marketing, Clinical, Operations, Customer Service, Education & Training, Corporate Accounts, and other cross‑functional stakeholders to lead strategic initiatives, address contracting and reimbursement opportunities, influence business outcomes, and ensure successful execution of company priorities.
• Build and manage executive‑level relationships with cochlear implant centers, surgeons, audiologists, IDNs, GPOs, strategic accounts, and professional associations while leading strategic account planning, contract negotiations, pricing strategies, partnerships, and representing Advanced Bionics at industry events.
• Promote a culture of ethics, compliance, transparency, and responsible business practices by ensuring adherence to applicable laws, regulations, company policies, audits, and governance requirements while supporting organizational initiatives and additional business responsibilities as assigned.

Qualifications

• Bachelor's degree required, with an advanced degree (MBA, AuD, or equivalent) preferred.
• Minimum eight years of experience in medical device, healthcare, or related commercial sales management, including leadership of sales professionals; prior audiology, cochlear implant, or hearing healthcare experience is preferred.
• Demonstrated ability to lead with accountability, learning agility, execution excellence, operational independence, and a scalable mindset while consistently delivering measurable business results in complex environments.
• Proven leadership capabilities, including coaching and developing high‑performing teams, driving strategic execution, building trust and followership, managing performance, and influencing cross‑functional stakeholders without direct authority.
• Extensive experience leading multi‑layered sales organizations (leaders of leaders), with expertise in demand generation, B2B and B2C conversion strategies, revenue growth, organizational change management, and cross‑functional collaboration.
• Strong business acumen with the ability to develop and execute commercial strategies, influence key stakeholders, and deliver sustained revenue growth while navigating complex business environments.
• Proficiency in English, Microsoft Office, Salesforce CRM, and related business technologies to support effective sales leadership, reporting, forecasting, and customer relationship management.
• Internet Connectivity Requirement
• Minimum 200 Mb/sec download and 10 Mb/sec upload speed for remote/hybrid employee functionality at Sonova.
• Pay
• This role's pay range is between $152,000 / yr and $171,000 / yr, with commission eligibility.

Benefits

• Medical, dental and vision coverageHealth Savings, Health Reimbursement, Flexible Spending/Dependent Care AccountsTeleHealth options401(k) plan with company matchCompany‑paid life / accidental death and dismemberment insurance
• Company‑paid short/long‑term disability coverage (STD/LTD) with buy‑ups available
• Accident/Hospital indemnity coverage
• Legal/ID Theft assistance
• PTO (or sick and vacation time), floating Diversity Day, and paid holidays*Paid parental bonding leave
• Employee Assistance Program (24/7 mental health support, counseling sessions)
• Robust internal career growth opportunities
• Tuition reimbursement
• Hearing aid discount for employees and family
• Internal social recognition platform*Plan rules/offerings dependent upon group, company, or location.

Equal Employment Opportunity

Sonova is an equal opportunity employer. We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace.

We guarantee equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender identity, age, disability or any other legally protected status.#J-18808-Ljbffr

Skills

• Accidental Death and Dismemberment (AD&D), Alliance/Partner Management, Audiology, Budget Management, Budgeting, Business Administration, Business Development, Business Performance Management, Business Practices, Business Skills, Business-to-Business (B2B), Change Management, Coaching, Competitive Analysis/Strategy, Contract Negotiation, Corporate Policies, Customer Experience, Customer Relations, Customer Relationship Management (CRM), Customer Support/Service, Customer/Client Research, Demand Generation, Diversity, English Language, Executive Relationships, Field Marketing, Field Sales, Forecasting, Healthcare, Healthcare Reimbursement, Hospital, Human Health, Implants, Leadership, Maintain Compliance, Market Share, Market Trend Analysis, Marketing, Medical Equipment, Microsoft Office, Operations, Performance Management, Performance Metrics, Process Improvement, Product Pricing, Profit & Loss, Psychiatry and Mental Health, Regional Sales, Regulations, Regulatory Compliance, Reimbursement, Revenue Growth, Revenue/Sales Reporting, Sales, Sales Management, Sales Strategy, Salesforce.com, Strategic Accounts, Strategic Planning, Succession Planning, Talent Management, Technical Support, eCommerce

About the Company

Sonova