Sr. Marketing Manager, XCM

Amazon’s Cross Channel and Category Marketing Team (XCM) is hiring a strategic marketer to lead the execution of our cross-channel mass campaigns. This individual will have an incredible opportunity to drive campaigns that create brand love for customers around the world. XCM runs the largest and most performative mass marketing portfolio at Amazon.

This individual will be an integral partner to stakeholders across Amazon and XCM leaders and with global locales, ensuring our campaigns align to our brand strategy.

The Sr. Marketing Manager will work closely with functional leaders across XCM to develop insight-driven campaigns that consistently breakthrough and drive measurable results, working closely with Insights, Media, Measurement, Social, Brand Planning, and Creative.

We are looking for a customer-centric, creative-thinker who uses and applies data responsibly to guide strategies, seeks continuously to optimize performance, and has creative instinct to marry art with science.

Key job responsibilities

• Craft insight driven cross-channel campaign briefs, in partnership with Brand Planning and cross-functional partners.
• Lead end-to-end campaign development across brand campaigns, from brief development through production, ongoing measurement performance and optimization across channels.
• Be a thoughtful and strategic partner with business teams to ensure strategic integration into relevant stakeholder priorities and docs.
• Engage with international marketing leaders to bring a central campaign strategy and key creative assets to life across locales.
• Manage on-time and on-budget delivery of campaigns.
• Lead relationships with relevant creative partners to deliver campaigns that are on brief and raise the bar in driving brand and business outcomes.

BASIC QUALIFICATIONS

• 8+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Experience in verbal and written communication for executive level leaders
• • Experience in agency or brand side marketing roles overseeing complex campaigns, creative problem solving, and cross-functional collaboration
• • Experience in executing campaigns across traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social

PREFERRED QUALIFICATIONS

• Experience driving direction and alignment with cross-functional teams
• • Experience working on global campaigns
• • Experience providing creative input, development and execution from concept to completion
• • Experience executing marketing strategy and creative at a high bar

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.

If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 125,400.00 - 169,600.00 USD annually

USA, NY, New York - 137,900.00 - 186,500.00 USD annually

USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually