Vice President, Direct Marketing

Opportunity Type

Regular

Summary

JOB SUMMARY

Reporting to the Chief Development Officer, the VP-Direct Marketing is responsible for leading an integrated, audience-first direct marketing fundraising program focused on growing small individual giving (gifts under $10K) for HFHI. This leader oversees strategy, execution, and performance across multiple channels—including direct mail, digital fundraising, telemarketing, monthly giving, mid-level donor engagement, and emerging platforms—to generate sustainable revenue growth and deepen supporter engagement.

Driven by a passion to ensure everyone has a decent place to live, this individual is one-part strategic leader, one-part expert direct marketer, one-part change agent and one-part innovative problem-solver.

As a critical member of the Resource Development Management Group, they will serve as a thought-leader and champion to help shape the future of fundraising and supporter engagement—at a pivotal moment where transformation is necessary to address the affordable housing crisis.

The VP will help lead the continued evolution of one of the largest direct response fundraising programs in the sector, modernizing strategies, technologies, and donor experiences to meet changing supporter expectations.

The VP-Direct Marketing's primary focus will be expanding and optimizing our direct marketing program; attracting the next generation of donors to Habitat; growing acquisition, retention, monthly giving, and mid-level donor programs; and strategically managing direct marketing investments to optimize revenue, donor lifetime value, and cost to raise a dollar.

All while building an integrated donor journey that serves as a pipeline for major and planned gifts.

This includes advancing segmentation, testing, personalization, predictive analytics, automation, and the responsible use of artificial intelligence to improve fundraising effectiveness while maintaining the highest standards of donor trust and stewardship.

Aligned with and comfortable leading in an inclusive Christian ministry, they will be a true servant leader exemplifying Habitat's core values of humility, courage, and accountability. Additionally, they will possess strong strategic thinking, relationship management, and highly influential, yet humbly persuasive communication skills.

They will lead a professional direct marketing team of approximately twenty staff and collaborate with a large network of affiliates to raise over $90M per year through the direct marketing program.

Other areas of focus for the VP-Direct Marketing include the following: ensuring appropriate mentorship of mid-level leaders on the team; proliferating the application of data-based decision making and appropriate metrics to guide the work of the Direct Marketing team; removing silos and identifying opportunities for synergy across the Resource Development division and broader Habitat, especially with colleagues in global communications; and enhancing the esprit de corps and sense of team culture among a remote, geographically diverse team.

Key Responsibilities

ESSENTIAL DUTIES

• Lead all aspects of the Direct Marketing department, from the development of innovative, audience-first growth strategies that expand and diversify Habitat's donor base to the implementation and delivery of the department's annual fundraising plan, which generates over $90M annually. This includes ensuring direct marketing effectively builds the donor pipeline, supports long-term growth, increases donor lifetime value, and adapts to changing donor expectations and behaviors. (30%)
• Oversee the entire direct marketing portfolio, including direct mail, telemarketing, digital fundraising, monthly giving, and other emerging channels, while driving greater integration across donor touchpoints. Continuously generate, test, and scale new approaches that improve performance, optimize cost to raise a dollar, advance a digital-first and data-informed operating model, and maximize return on investment. (20%)
• Responsible for developing long-term growth and transformation plans for the direct marketing program, including evaluation of potential international expansion opportunities, new fundraising channels, and investments in technology, data, and operational capabilities. (5%)
• Serve as a strategic thought partner to the Resource Development team, helping to shape the future of fundraising through audience-centric strategies, digital innovation, donor lifecycle management, and integrated supporter engagement. Provide input into annual operating plans, ensuring direct marketing plays a clear role in growing monthly and mid-level giving and supporting major and planned giving pipelines. (15%)
• Foster an inclusive, people-first environment where all voices are welcome, motivating a diverse, high-performing team of professionals to excel with a strong commitment to continuous improvement, learning, change adoption, talent development, and results orientation—particularly within a remote and geographically distributed team. (10%)
• Partner and collaborate with cross-functional leaders and key stakeholders globally, including affiliates, the Global Funding Network, and external agency partners, to balance competing priorities, align shared goals, and identify resourcing and engagement opportunities that advance Habitat's mission, priority programs, and transformation initiatives across the federated network. (15%)
• Other duties as assigned. (5%)

Related Experience

• 10+ years of progressively responsible leadership experience in direct response fundraising, direct marketing, direct-to-consumer marketing, or comparable customer acquisition and retention disciplines.
• Demonstrated leadership experience managing multi-channel fundraising or marketing programs, including direct mail, digital fundraising, telemarketing, social media, donor/customer retention, and lifecycle marketing strategies.

Preferred Requirements

Competencies and other specific related to this job and level preferred.

• Experience leading fundraising or marketing programs generating $50M+ in annual revenue.
• Experience in nonprofit fundraising, direct response marketing, or agency leadership serving nonprofit organizations.
• Experience working in federated, chapter-based, franchise, or highly matrixed organizations.
• Experience leading digital transformation initiatives.
• Experience growing monthly giving and mid-level donor programs.
• Experience implementing data-driven segmentation, personalization, automation, or AI-enabled fundraising and marketing capabilities
• Master's Degree preferred

Staff hired on a hybrid basis in the United States near Atlanta, Georgia / Washington, DC and Americus, GA, are required to report to the office on Tuesdays.

APPLICATION DEADLINE: August 21, 2026

Hiring Range

The actual salary offered for this role will be based on a variety of factors, including location, internal equity and the candidate’s qualifications and professional experience. HFHI offers a competitive, comprehensive benefits package that varies by country and typically includes vacation leave, sick leave, personal days, health insurance options, retirement plan contributions and life insurance.

For work locations in the US, the annual hiring range for this position is:

$191,000.00

$238,750.00 USD

About Us

Habitat for Humanity, founded in 1976, is a global, Christian-based nonprofit organization that grew out of an intentionally multi-racial community in rural Georgia. Seeking to put God’s love into action, Habitat brings together people of all faiths and people of no faith to build homes, communities and hope.

Working alongside each other, we help families and individuals build and improve places to call home and achieve the strength, stability and self-reliance they need to build better lives for themselves. Habitat seeks individuals who have a willingness to affirm these principles and values.

At Habitat for Humanity International, we are compelled by our Koinonia roots to put God’s love for all into action and pursue housing equity and opportunity by bringing all people together to build community and drive impact. We strive to build a culture rooted in learning, accountability and trust, attracting and retaining mission-driven talent reflective of the global communities we serve.

Equal Opportunity Employer Statement

As an equal opportunity employer, we realize our success depends on courageously committing to being a workplace where all staff feel safe, welcome, visible, respected, supported and valued, and building a workforce that reflects a variety of lived experiences, backgrounds and perspectives, in which every person experiences dignity and respect.

Habitat for Humanity International is an E-Verify employer.

E-Verify information (English/Spanish)

Right to work (English/Spanish)