SENIOR GRAPHIC DESIGNER

about goodwipes

A modern personal care brand bringing beauty to your booty with delightfully soothing, flushable butt wipes that are guaranteed to make you feel good!

We’re on a mission to transform the way people think about hygiene. No more tiptoeing around ‘taboo’ topics - taking care of and loving on our bodies should never be embarrassing! We are all human and we’re all experiencing the same sh!t, so we might as well keep it REAL and laugh about it all along the way.

goodwipes is here to provide game-changing solutions to everyday needs - convenient products made of real, simple ingredients that do one oh-so-powerful thing - keep you feeling clean, comfortable, confident, and free from worries every single day!

2025 was a BIG hit for our company...

#1 Fastest growing flushable wipe brand in B&M Retail (IRI Syndicated Data) AND Amazon
Just surpassed Charmin in total $ share to capture the #3 spot in the flushable wipes category behind Cottonelle & Dude Wipes
Most productive brand at Target L12 weeks in $/s/w & u/s/w amongst SKUs with >300 doors of distribution
Growing all major accounts by 60%+ YoY amidst minor distribution growth with plans to continue to accelerate in 2025
#1 and #2 selling items in multiple influential grocery chains

Not to mention, our category is the tastiest in retail…

Flushable wipes are growing 3x faster than toilet paper, 3x faster than non-edibles, and 2x faster than the personal care aisle (IRI)!

We’ve got some serious momentum and would love for you to help us skyrocket this thing!

About the role

We are looking for an absolute wizard of a graphic designer to join our growing marketing team.

This exciting opportunity will support our Director of Brand and Creative and Lead Designer in ensuring all departments have assets that represent the brand flawlessly, evoke emotion, and move their intended audiences into action, with a focus on digital deliverables, from social media content to email to DTC, amazon and other online retail platforms.

If you’re a graphic designer who has an expert level knowledge of adobe creative suite, experience prompting and developing assets utilizing ai design tools, is skilled in animation design, is well versed in CPG marketing, has an excellent creative eye, is adaptable to various brand styles, has a strong attention to detail, is able to execute at a fast pace, enjoys taking initiative and learning new tools, has a genuine love for social media, thrives in a collaborative environment and loves delivering exciting visual experiences, this job is for you.

The ability to quickly understand and embed brand visual identity, graphic systems, and distinctive assets into all of the work is a must!

Responsibilities and Duties

As the senior graphic designer, you’ll be responsible for delivering effective, aesthetic, and on-strategy creative graphics for website, social media, email marketing, packaging, PR initiatives, digital paid media, sales decks, renders, retail deliverables and more, as well as the curation, organization and delivery of existing graphic assets.

Concept and execute creative across all digital mediums for the brand, including social, digital ads, DTC, email marketing, retailer PDPs, decks, etc.
Translate creative briefs into strategic design solutions that tell a compelling story
Collaborate with cross-functional teams both internally and externally to support brand initiatives, product launches, and customer engagement efforts
Curate and deliver new ideas to social and creative teams to ensure our content remains new, unique, exciting, relevant and eye-catching.
Update and manage existing materials to new, current designs
Maintain library of graphic assets for team use
Create digital mockups for sales prospecting
Create style guides and pitch decks to inspire and excite internal and external partners.
Create social media content as needed, including static images, GIFS & video; collaborate with team to execute against SM calendar and campaigns
Conceptualize new ways to visualize content & deliver effective and delightful brand experiences that drive sales, increase engagement, build community and more
Maintain brand feel and voice across all assets
Stay abreast of new design trends, functionalities, & best practices
*Potential opportunity to assist creative team with copywriting execution across platforms

Requirements

5+ years of experience as a designer working within various mediums, including digital and print
Experience in CPG & packaging design
Highly proficient in adobe creative suite, particularly illustrator and photoshop
Experience, interest in or aptitude for light copywriting a major plus***
Highly proficient in motion design
Proficient in AI prompting and design development in post production
Experience in illustration
Creative, fast-learner, enthusiastic, adaptable & works well within teams
Strong understanding of branding, marketing, advertising, packaging, digital
Ability to adapt to brand feel and identity within your design execution
A strong understanding of character and story and the ability to evoke them through graphics
Experience in Figma a plus
Comprehensive understanding of and passion for core design principals including typography, color theory, layout and spatial composition
Demonstrated experience in photo retouching, editing and color correction
Web development experience is a plus
Ability to thrive in a challenging and constantly changing working landscape.
Excellent attention to detail
Experience in agency or retail environments a plus
A passionate go-getter who loves working with small, energetic and creative teams
Excellent organization skills and excels at project management, particularly in a face-paced, agile environment
Ability to communicate effectively - orally, visually and in writing
Must have a strong portfolio that demonstrates exceptional visual craft in multiple mediums
Generous PTO plan.
Full health insurance coverage (including dental + vision).
A fast-paced environment with a passionate, dedicated team.
Opportunity to learn and develop leadership skills
Flexible remote position
*a cover letter and a portfolio are required to apply for this position... please don't miss this. your cover letter/note doesn't need to be over formalized, BUT we want to know that you know what you are applying for and why you are interested in building with us!
**preferred locations: Atlanta, GA, New York, NY, Los Angeles, CA

Can't wait to hear from you!