Head of Marketing - Multifamily

Head of Marketing

Location: Columbus, OH

Salary: $90,000 – $115,000

We are seeking an experienced and innovative Head of Marketing to lead the development and execution of strategic marketing initiatives for a growing multifamily organization. This leadership role will oversee brand management, digital marketing, advertising, communications, and resident engagement efforts while supporting the company's continued growth and portfolio performance.

Key Responsibilities

• Develop and implement comprehensive marketing strategies that drive brand awareness, lead generation, and occupancy growth.
• Oversee digital marketing, social media, email campaigns, website content, and online reputation management.
• Partner with operations and executive leadership to create marketing plans that support business objectives and community performance.
• Analyze market trends, customer insights, and campaign effectiveness to optimize marketing ROI.
• Manage marketing budgets, vendor partnerships, creative assets, and promotional initiatives.
• Lead branding efforts to ensure consistent messaging and positioning across all communities and platforms.
• Mentor and collaborate with team members while fostering a culture of creativity, innovation, and accountability.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive marketing experience, including leadership responsibilities.
• Experience in multifamily, real estate, hospitality, property management, or a related industry preferred.
• Strong background in digital marketing, brand strategy, social media, content marketing, and lead generation.
• Proven ability to develop and execute successful marketing campaigns that drive measurable results.
• Excellent communication, project management, and analytical skills.

Why Join The Team?

This is an exciting opportunity to shape the marketing vision of a respected and growing organization. As the Head of Marketing, you'll have the chance to influence company strategy, elevate brand presence, and make a meaningful impact on business growth while working alongside a collaborative and forward-thinking leadership team.

BG Staffing is an Equal Opportunity Employer. We are committed to providing equal opportunities for employment to all qualified people, regardless of race, color, national origin, religion, sex, age, disability status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.

BG Staffing uses artificial intelligence (AI) and other automated decision-support tools to assist in the recruiting and hiring process. See https://www.bgsf.com/ai-notice for more details.

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Pay: $90,000.00 - $115,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Application Question(s)

• Tell me about your experience leading marketing strategy for a multifamily, real estate, or a property management organization. What were the key results you achieved in terms of occupancy, lead generation, brand growth, or revenue?
• This role requires partnering with executive leadership and operational teams to support portfolio growth. Can you describe a time when you developed and executed a marketing initiative that aligned multiple stakeholders and delivered significant business impact?

Work Location: In person