Digital Marketing Executive

Position Overview

Join Hybrid as a Paid Media Executive and work on meaningful paid marketing campaigns for our Higher Education clients. This permanent, full-time position is based in Location: Philadelphia. At Hybrid – the global growth engine for education – you will take ownership of optimising paid search, social, and programmatic campaigns.

Backed by unrivalled insight, advanced technology, and AI-driven enrolment strategies, our award-winning digital team offers a unique opportunity to work on high-budget campaigns and gain exposure across global markets.

Key Responsibilities

• Take ownership of optimising paid search, social, and programmatic campaigns across global higher education accounts.
• Manage large-scale, high-budget campaigns and deliver real value through high-performance strategies.
• Develop high-quality analysis and reports to simplify data for key stakeholders.
• Plan, write, and launch innovative campaigns that deliver measurable results.
• Ensure disciplined daily management of all paid media activities and track digital KPI’s effectively.
• Maintain and nurture strong relationships with platforms such as Google and Facebook.
• Produce detailed client reports and competitor analysis to identify trends and opportunities.
• Oversee time keeping, budgeting, and the use of in-house management software.
• Optimise client advertising campaigns using market-leading technologies.
• Support the Digital Director with research, insights, and effective cross-channel media strategy.

Required Qualifications

• Good technical knowledge of Paid Search and Social, with hands-on experience in Google Ads (GA4) and Facebook Ads.
• A genuine passion for media and marketing paired with a strong work ethic.
• Highly analytical and data-driven with excellent Excel skills.
• A collaborative team player who can work effectively across multiple teams.
• Ability to analyse data and identify trends in customer behaviour.

Benefits & Perks

• Work for a global market leader with new offices in the heart of Philadelphia.
• Huge potential for progression in line with ambitious growth plans.
• Monthly contribution to your physical health or wellbeing costs (e.g. gym membership, art classes) and Headspace subscription.
• Paid training for career accreditations.
• Internal mobility options and established career paths.
• Incentive schemes, financial advice, and company pension contributions.
• Generous PTO entitlement.
• Comprehensive Health, Vision, and Dental insurance.
• 401k plan.
• Charity fundraising challenges and volunteering days.