VP, Head of International Marketing

Join Axon and be a Force for Good.

At Axon, we are on a mission to Protect Life. We are explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. We work better together, connecting with candor and care and seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast‑paced, challenging and meaningful. Here you will take ownership and drive real change, constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

International markets are one of Axon’s biggest growth engines across the law enforcement and defense segments.

As Head of International Marketing, you will own the end‑to‑end marketing strategy, storytelling, and go‑to‑market execution for Axon across priority global markets outside the U.S. You will lead a distributed international marketing team spanning CAN, EMEA, the UK, Lat Am, and APAC, partnering closely with regional sales leaders to grow demand in global markets and deliver against ambitious pipeline and bookings targets.

You will also be accountable for scaling localization and creative systems so that Axon shows up as a trusted, locally relevant public safety technology brand in every international market we serve. This is a highly strategic, hands‑on leadership role that sits at the intersection of marketing, sales, product, and customer.

You will shape Axon’s presence around the world, and how quickly we can translate that presence into measurable pipeline and revenue.

What You’ll Do

Reports to: Senior Vice President, Marketing

Direct Reports: 15

Lead a High‑Performing International Marketing Team

• Lead a distributed team of regional and functional marketing contributors, setting the bar for strategic thinking, impact‑driven results, and execution at the highest possible level.
• Develop talent, succession, and organizational structure to ensure Axon can support sustained, scalable growth across existing and new international markets.
• Coach and develop the team to build on their strengths, address growth areas, and elevate their performance.

Lead and Evolve International Marketing Strategy

• Own and continuously refine Axon’s international marketing strategy, scaling success in already strong markets while driving pipeline and growth in high‑opportunity regions.
• Ensure alignment with Axon’s broader marketing strategy and vision, translating strategy into measurable revenue and sales pipeline.
• Build and execute integrated campaigns across Product, Sales, and Marketing that drive engagement, strengthen customer relationships, and build pipeline in emerging and priority markets.
• Define and operationalize a clear international narrative and brand identity that clearly communicates the value of Axon’s ecosystem in locally relevant ways across customer segments and regions.
• Establish a scalable, efficient localization approach that serves language, culture, and geopolitical dynamics across markets.
• Set and guide the strategy for international events and brand presence, ensuring all investments are tightly aligned to pipeline generation, metrics, and growth objectives.

Partner Deeply with Cross‑Functional Leadership

• Serve as the primary marketing partner to international sales leadership, primarily across Europe, UK/Commonwealth, and Lat Am, aligning on key market priorities and sales opportunities.
• Partner with government and public affairs leadership to align market priorities with regulatory, geopolitical, and public perception dynamics.
• Oversee international event strategy in partnership with Events and Experiential, defining where and how Axon shows up to maximize customer impact.
• Work closely with Revenue Intelligence and Marketing Operations to define how international marketing performance is measured and reported, enabling data‑driven decisions.

What You Bring

• 8 years of experience in SaaS marketing with specialized expertise in international markets—ideally in public safety or technology—having led marketing for U.S.‑based companies expanding into international markets, especially in Europe.
• Proven track record marketing and selling cloud‑based…