Senior Copywriter for Digital Engagement

Join Canadian Tire as a Senior Creative Copywriter to drive impactful campaigns and enhance brand storytelling. Utilize your expertise in advertising and marketing to create engaging, strategic copy.

As part of the creative team, you'll report to the Manager, Creative Copy & Content, and leverage over 7 years of experience in copywriting. Your role encompasses crafting persuasive copy and mentoring fellow writers, ensuring that Canadian Tire's brand voice is consistently communicated across various channels and initiatives.

Key Responsibilities

• Lead the creative process for integrated marketing initiatives
• Develop compelling copy for all touchpoints including digital and print
• Maintain brand tone throughout the content creation process
• Oversee copy editing and ensure high-quality output
• Present creative concepts effectively to stakeholders

Requirements

• 7+ years of copywriting experience in agency or in-house settings
• Demonstrated storytelling ability in a robust portfolio
• Experience in mentoring and guiding junior writers
• Strong attention to detail in writing and editing
• Awareness of current digital marketing trends

Bring your creativity and strategy to Canadian Tire's innovative marketing initiatives.

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