Mid-Weight Copywriter

Mid-weight Copywriter

Location: Manchester

Contract type: Contract

Hybrid: 3 days a week onsite

Midweight Copywriter, Internal Studio

The Midweight Copywriter is responsible for developing clear, engaging and effective copy across a wide range of marketing communications. Working as part of the internal studio, this role supports campaigns and content across both B2B and B2C channels.

The role works closely with designers and marketing teams to ensure messaging is compelling, consistent with brand voice and aligned with the needs of customers across the journey.

Objectives

Copy Development

Write clear, engaging marketing copy across campaigns and digital channels.

Customer Focus

Ensure messaging reflects customer needs and supports the wider customer journey.

Brand Voice

Maintain consistency of tone and messaging across all communications.

Key Tasks

Copy Development

Write and edit copy across marketing channels including digital, social, email and web.

Adapt messaging across audiences and campaign formats.

Ensure copy supports the creative concept and campaign objectives.

Collaboration

Work closely with designers to develop integrated creative assets.

Contribute ideas during creative development and campaign planning.

Quality & Consistency

Maintain brand tone of voice across all communications.

Ensure copy is accurate, clear and aligned with brand guidelines.

Skills and Qualifications

Essentials

Strong copywriting experience across marketing channels

Ability to write engaging and persuasive copy

Excellent attention to detail

Ability to manage multiple projects simultaneously

Personal Attributes

Creative thinker with strong storytelling instincts

Collaborative and open to feedback

Organised and delivery focused