SEO Optimization Specialist

Job Summary

We are seeking a dynamic and detail-oriented SEO Optimization Specialist to elevate our digital presence and drive organic growth. In this role, you will develop and implement comprehensive SEO strategies, optimize website content, and analyze performance metrics to improve search engine rankings.

Your expertise will help increase website visibility, enhance user engagement, and contribute to the overall success of our digital marketing initiatives. This paid position offers an exciting opportunity to work at the forefront of search engine optimization and digital marketing innovation.

Responsibilities

• Develop and execute effective SEO strategies aligned with overall marketing goals, focusing on search engine optimization (SEO) best practices and technical SEO enhancements.
• Conduct thorough keyword research using advanced SEO tools to identify opportunities for content optimization and ranking improvements.
• Optimize website content, metadata, images, and HTML tags to improve search engine rankings and user experience across various platforms including WordPress and other content management systems.
• Perform technical audits using tools like Google Search Console, Google Analytics, Adobe Analytics, and Google Tag Manager to identify issues affecting site performance and implement solutions.
• Build high-quality backlinks through strategic link building campaigns to enhance domain authority and search visibility.
• Analyze website performance data regularly through web analytics reporting to measure the effectiveness of SEO campaigns and identify areas for improvement.
• Collaborate with content creators, developers, and social media teams to ensure SEO best practices are integrated into all digital marketing efforts, including SEM (Search Engine Marketing) campaigns.

Skills

• Proven experience in developing and executing comprehensive SEO strategies with a focus on technical marketing aspects.
• Strong knowledge of web analytics tools such as Google Analytics, Adobe Analytics, and Google Search Console for data-driven decision making.
• Proficiency in HTML, CSS, JavaScript, and website management platforms like WordPress for technical SEO optimizations.
• Expertise in keyword research, SEO content optimization, metadata management, and search engine algorithms.
• Experience with SEO tools such as SEMrush, Ahrefs or Moz for analysis and campaign management.
• Ability to perform detailed SEO analysis including site audits, backlink profiles, and keyword rankings.
• Familiarity with conversion rate optimization (CRO), web analytics reporting, and digital marketing strategies to maximize ROI on campaigns.
• Strong understanding of social media management and its integration with overall SEO efforts for enhanced visibility.

Join us as an SEO Optimization Specialist to shape our digital future! Bring your passion for search engines, technical expertise, and innovative mindset to help us reach new heights in online visibility while advancing your career in a fast-paced digital environment.

Pay: $50,000.00 - $80,000.00 per year

Benefits

• Flexible schedule

Work Location: Hybrid remote in North Miami Beach, FL 33160