Director of Marketing & Events

Confidential – Director of Marketing & Events

Location: Confidential Position Type: Full-Time Reports To: Executive Leadership

Position Overview

A growing wellness organization is seeking an experienced and strategic Director of Marketing & Events to lead brand development, marketing initiatives, community engagement efforts, event execution and social media presence.

This individual will play a key role in elevating brand awareness, driving client growth, strengthening partnerships, and creating exceptional experiences through innovative marketing and events.

The ideal candidate is both a strategic thinker and hands-on leader who thrives in a fast-paced environment, enjoys building relationships, and has a passion for wellness, hospitality, and creating meaningful experiences.

Key ResponsibilitiesMarketing Leadership

• Develop and execute comprehensive marketing strategies aligned with organizational goals and growth objectives
• Lead multi-channel marketing campaigns including digital, social media, email, print, and community outreach initiatives
• Oversee brand positioning and ensure consistency across all communication channels
• Monitor market trends, competitive activity, and audience engagement to identify opportunities for growth
• Manage content strategy, storytelling, and messaging to strengthen brand presence
• Collaborate with internal teams and external vendors to create compelling marketing materials

Events

• Develop and execute a year-round calendar of events, workshops, wellness experiences, and community initiatives
• Lead planning and execution of large-scale and intimate events from concept through post-event evaluation
• Manage event budgets, logistics, vendor relationships, sponsorships, and timelines
• Identify strategic partnerships that expand visibility and enhance programming opportunities
• Create engaging experiences that increase attendance, community involvement, and brand loyalty

Social Media Content

• Create compelling social media content to convey the quality and diversity of wellness offerings
• Post daily to drive engagement and sales
• Stay abreast of current social media trends and incorporate into social media strategy

Community & Business Development

• Build and maintain strong relationships with local organizations, influencers, partners, and stakeholders
• Identify opportunities for partnerships, collaborations, and brand expansion
• Represent the organization at networking events and community functions
• Support client acquisition and retention strategies through marketing and outreach efforts

Leadership & Analytics

• Lead, mentor, and manage marketing and event team members and external partners
• Establish KPIs and evaluate campaign and event performance metrics
• Analyze marketing effectiveness and recommend improvements based on data and trends
• Oversee marketing and event budgets while ensuring strong return on investment

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Hospitality, Event Management, or related field preferred
• 5–8+ years of progressive marketing and event leadership experience
• Experience in wellness, hospitality, healthcare, luxury services, fitness, lifestyle brands, or related industries strongly preferred
• Strong understanding of digital marketing platforms, social media strategy, CRM systems, and marketing analytics
• Demonstrated success managing events and building community partnerships
• Exceptional project management and organizational skills
• Excellent communication, leadership, and interpersonal abilities
• Ability to manage multiple priorities in a fast-paced environment

Preferred Attributes

• Entrepreneurial mindset with creative problem-solving abilities
• Passion for wellness and creating impactful experiences
• Strong attention to detail with high standards for execution
• Collaborative leadership style with the ability to inspire teams
• Flexible and adaptable with occasional evening or weekend event availability

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person