Director of Marketing

We are looking for a strategic marketing leader to drive revenue growth and strengthen brand presence across digital, retail, and distribution channels in Miami, Florida. This role connects market insights, performance data, and go-to-market execution to support expansion across multiple brands and regions.

The ideal candidate brings a strong commercial mindset, excels in fast-moving environments, and can translate growth opportunities into scalable marketing programs.

Responsibilities

• Shape and lead end-to-end marketing strategies that increase customer acquisition, retention, and revenue across a portfolio of brands.
• Direct performance across digital channels and customer lifecycle initiatives, using data to improve conversion, engagement, and long-term value.
• Manage external agency partners, set clear expectations, and evaluate results to ensure campaigns deliver measurable business impact.
• Create market-facing demand plans that reflect retail opportunities, distributor objectives, and regional regulatory requirements.
• Oversee launch planning for new products, coordinating positioning, timing, channel execution, and promotional strategy.
• Collaborate with executive leadership on expansion plans, identifying marketing priorities that support entry into new states and markets.
• Build repeatable growth frameworks that can be adapted across brands, customer segments, and geographic regions.
• Monitor funnel performance, attribution insights, and key dashboards to guide investment decisions and optimize marketing efficiency.