Marketing, Communications & Brand Manager

ABOUT MAGIC BUS USA

Magic Bus believes that where a child is born should not determine where they end up.

For more than 25 years, Magic Bus has worked with children and young people living in poverty, equipping them with the life skills, education and employability tools they need to move from Childhood to Livelihood.

Magic Bus USA builds awareness, partnerships and philanthropic support across the United States to help expand this work and create brighter futures for young people across India.

We are entering an exciting period of growth and are looking for a talented, creative and entrepreneurial marketing professional to help us tell our story, strengthen our brand and grow our community of supporters.

THE OPPORTUNITY

This is not a traditional marketing role.

We are looking for someone who can combine strong writing, thoughtful design and digital storytelling. Someone who is equally comfortable creating a LinkedIn post, designing an event invitation, producing an email campaign, updating a website or editing a short video.

You will take ownership of the Magic Bus USA digital presence and help shape how donors, corporate partners, volunteers and the wider public experience our organization.

You will also be responsible for developing the marketing and communications materials used across our fundraising events, salons, galas, awareness campaigns and donor appreciation activities.

This is an opportunity for someone who enjoys variety, takes initiative and wants to use their creative skills in service of a meaningful mission.

KEY RESPONSIBILITIES

Brand and Communications

• Serve as a steward of the Magic Bus USA brand across all platforms and communications.
• Develop and manage an annual communications and content calendar aligned with organizational priorities, fundraising campaigns and events.
• Write clear, engaging and compelling content for donors, partners, volunteers and supporters.
• Maintain a consistent voice, visual identity and standard of quality across all public-facing materials.
• Work closely with the Executive Director and colleagues in the United States and India to communicate the organization’s mission, impact and ambitions.

Website Management

• Take ownership of the Magic Bus USA website.
• Keep website content accurate, current and engaging.
• Create and update campaign pages, event information, impact stories and donor content.
• Work with external technical support when more complex website development is required.
• Monitor website performance and identify opportunities to improve traffic, engagement and donations.

Social Media and Digital Content

• Manage the Magic Bus USA presence on LinkedIn, Instagram, Facebook and YouTube.
• Create and publish platform-specific content, including graphics, written posts, short videos and event highlights.
• Develop content that celebrates donors, corporate partners, volunteers, marathon runners and other supporters.
• Build engagement with existing audiences while introducing Magic Bus USA to new communities.
• Monitor comments, messages and audience engagement across all channels.
• Track performance and use data to improve content and audience growth.

Email Marketing

• Write, design and distribute email marketing campaigns and EDMs.
• Produce donor newsletters, event invitations, fundraising appeals, impact updates and appreciation communications.
• Manage email templates and support the growth and segmentation of the Magic Bus USA mailing list.
• Monitor open rates, click-through rates and campaign performance.

Creative Design

• Design digital and printed marketing materials for Magic Bus USA.
• Produce social media graphics, presentations, brochures, sponsorship materials and fundraising collateral.
• Create invitations, programs, banners, signage, menus, name cards and other event materials.
• Prepare files for professional printing and coordinate with printers and external suppliers when required.
• Ensure that all materials adhere to Magic Bus brand standards.

Events

Lead the development of marketing and communications materials for Magic Bus USA events, including:

• Fundraising galas
• Salons and intimate gatherings
• Awareness events
• Donor appreciation events
• Corporate partnership events
• Marathon and peer-to-peer fundraising campaigns
• Community and volunteer activities

The role may also involve attending selected events to capture content, coordinate event branding and support communications in real time.

Video and Impact Storytelling

• Produce and edit short-form videos for social media and digital campaigns.
• Create event highlight videos, interviews and impact stories.
• Manage and grow the Magic Bus USA YouTube channel.
• Work with colleagues in India to gather photographs, testimonials, program updates, data and video content.
• Translate complex program information into accessible and emotionally compelling stories for U.S. audiences.

Media and Public Relations

• Draft press releases, media notes and organizational announcements.
• Identify appropriate opportunities for media coverage and public visibility.
• Help maintain relationships with photographers, videographers and other creative partners.
• Build and manage an organized library of photographs, videos, logos, templates and marketing assets.

Analytics and Reporting

• Monitor website, social media and email performance.
• Establish practical metrics for audience growth, engagement and campaign effectiveness.
• Prepare regular reports and recommendations for senior leadership.
• Use performance data to continually improve communications and marketing activity.

WHO YOU ARE

You are a creative and capable communicator who enjoys turning ideas into polished, engaging work.

You have strong judgment, excellent attention to detail and the ability to manage several projects at the same time. You are comfortable working independently, but also enjoy collaborating closely with colleagues and external partners.

You are not someone who waits for every instruction. You take ownership, identify opportunities and move projects forward.

QUALIFICATIONS AND EXPERIENCE

• We expect the successful candidate to have:
• Approximately three to five years of experience in marketing, communications, design, content creation or a related field.
• Exceptional writing, editing and proofreading skills.
• Strong graphic design skills and a well-developed visual eye.
• Experience managing organizational social media channels.
• Experience creating email campaigns and digital communications.
• Experience updating and managing websites through WordPress or a similar content management system.
• Proficiency with Canva and/or Adobe Creative Suite.
• Basic video production and editing skills.
• Strong organizational and project management abilities.
• The ability to manage multiple deadlines and deliver work to a high standard.
• A portfolio demonstrating relevant writing, design and digital communications experience.

Experience in the nonprofit or social-impact sector is welcome but not required. We care more about talent, judgment, initiative and the quality of your work.

LOCATION AND WORKING ARRANGEMENT

Our preference is for a candidate based in Houston who can work regularly from the Magic Bus USA office and collaborate closely with the Executive Director.

The role may be structured as hybrid, combining office-based and remote work.

We will also consider outstanding remote candidates located elsewhere in the United States. Remote candidates must be available to work across U.S. time zones and may occasionally be required to travel for major events or meetings.

WHY JOIN MAGIC BUS USA?

This is an opportunity to help shape the future of an organization making a measurable difference in the lives of children and young people.

You will have meaningful creative ownership, direct access to senior leadership and the opportunity to help build a nationally recognized brand.

Your work will support fundraising, deepen donor relationships, celebrate our partners and help create opportunities for young people to move from poverty toward sustainable livelihoods.

HOW TO APPLY

Please submit

• Your résumé.
• A portfolio or examples of relevant work demonstrating your writing, design and digital communications experience.
• A brief note explaining why the mission of Magic Bus interests you and what you believe you could bring to the role.

Portfolio examples may include social media campaigns, email communications, websites, presentations, videos, event materials, brochures or other relevant creative work.

A traditional cover letter is not required.

EEO STATEMENT

We are an equal opportunity employer, and all qualified candidates will receive consideration without regard to race, color, age, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, veteran status, disability, genetic information, or any other characteristic protected by law.

Magic Bus USA participates in the E-Verify Employment Verification Program.

Magic Bus USA is not currently accepting unsolicited resumes from search firms.

Regardless of past practice, all resumes submitted by search firms to any employee at Magic Bus USA, via-email, the Internet or directly to hiring managers at Magic Bus USA in any form without a valid written agreement in place for that specific position will be deemed the sole property of Magic Bus USA. As a result, no fee will be paid in the event the candidate is hired by Magic Bus USA.

Work Location: In person