Copywriter

About the Job

The Copywriter is responsible for developing compelling, strategically grounded content and messaging that brings brands to life across a wide range of channels and experiences. This role combines conceptual thinking, storytelling and executional excellence to create content that informs, engages, persuades, and inspires action.

Working closely with strategists, designers, account teams and creative leadership, the Copywriter develops messaging platforms, campaign concepts, brand narratives, website copy, thought leadership content, presentations, digital communications and marketing materials that solve business challenges and support client objectives.

The ideal candidate is intellectually curious, collaborative, detail-oriented and passionate about translating complex ideas into clear, compelling communications.

BrandExtract Core Values

• Growth Focused
• Wonder Filled
• Always Leading
• Bold Honesty
• All In
• Action Oriented

Primary Responsibilities

• Develop copy for websites, campaigns, social media, email marketing, sales enablement materials, presentations, video scripts and internal communications
• Translate strategic insights and positioning into effective communications
• Contribute to creative concept development and campaign ideation
• Develop and refine brand voice, tone and messaging frameworks
• Partner closely with designers to ensure integrated storytelling
• Participate in client meetings, workshops, presentations, and reviews
• Conduct industry, audience, and competitive research
• Ensure all content aligns with brand standards and project objectives
• Review and edit content for clarity, accuracy, consistency and quality
• Leverage AI-enabled tools to support research, ideation and content development

What Success Looks Like

• Produces high-quality, strategically aligned content
• Demonstrates strong conceptual and storytelling abilities
• Understands client businesses and audience needs
• Contributes meaningfully to creative ideation
• Delivers work accurately and on schedule
• Builds trusted relationships with internal teams and clients
• Continuously develops writing craft and industry knowledge

Qualifications

• 3-6 years of experience in an agency, consulting, communications, or marketing environment
• Strong portfolio demonstrating excellence in brand messaging, campaigns, websites and content marketing
• Exceptional writing, editing and proofreading skills
• Strong understanding of brand strategy and messaging architecture
• Ability to write across multiple tones, formats, industries and audiences
• Experience collaborating with designers, strategists and account teams
• Familiarity with AI-powered content development tools
• Excellent organizational, presentation and communication skills
• Bachelor’s degree preferred