Business Development and Marketing Director

About Us

CWP is a leading manufacturing firm specializing in plastic products for the lawn garden, Floral, Paint and Pet industries. We are committed to innovation, quality, and delivering excellence to our clients. Join us and be part of a dynamic team shaping the future of manufacturing.

Position Overview

We are seeking an experienced and strategic Business Development and Marketing Director to drive growth, expand our market presence, and enhance our brand recognition. With a commitment to quality, sustainability, and customer service, we strive to meet the diverse needs of our clients across multiple industries.

This leadership role requires a proactive individual with a proven track record in business development and marketing within the manufacturing sector. Experience in managing a small to mid-size team is required!

Key Responsibilities

• Manage the Business Development & Marketing team.
• Develop and execute strategic business development plans to identify new market opportunities and revenue streams.
• Build and maintain strong relationships with clients, partners, and industry stakeholders.
• Lead the creation and implementation of comprehensive marketing strategies to increase brand awareness.
• Conduct market research to stay ahead of industry trends and competitive landscape.
• Collaborate with production, admin and the executive leadership team to ensure alignment of business goals.
• Monitor, analyze, and report on the effectiveness of growth initiatives and marketing campaigns.
• Lead and mentor the marketing and business development associates.
• Be able to attract Human Capital (recruiting and onboarding) for the business development team.
• Collaborate with cross-functional teams to deliver innovative solutions that meet client needs.
• Monitor industry trends and competitor activities to identify opportunities and threats.
• Prepare and present business proposals and reports to senior management.

Qualifications

• Educational Background: Bachelor’s degree in Business Administration, Marketing, or a related field. MBA or advanced degree is often preferred.
• Experience: 7+ years of experience in business development & sales. At least 3 years in a leadership or management role. Proven track record of driving revenue growth and developing successful business strategies.
• Industry Knowledge: Strong understanding of consumer goods manufacturing industry (e.g., plastic manufacturing, consumer goods). Familiarity with Supply chain dynamics, market trends, customer needs, and competitive landscape.
• Leadership Skills: Ability to lead and mentor a team, fostering a collaborative and high-performance culture. Experience in setting goals, performance metrics, and conducting performance evaluations.
• Strategic Thinking: Strong analytical skills to evaluate data, market trends, and business opportunities. Ability to develop and implement effective business strategies aligned with company goals.
• Communication Skills: Excellent verbal and written communication skills for effective interactions with clients, stakeholders, and team members. Strong presentation skills to convey business strategies and performance metrics to executive leadership.
• Problem-Solving Skills: Ability to identify challenges and develop practical solutions to drive business growth.
• Adaptability: Flexibility to adapt to changing market conditions and business needs.
• Technical Skills: Proficiency in business software tools (e.g., CRM systems, data analysis tools) and Microsoft Office suite.
• Travel – Ability to travel domestically as well as internationally.
• Trade Shows – Ability to attend trade shows as required.

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive benefits package, including retirement plans and paid time off.
• Opportunities for professional development and career advancement.
• A dynamic and inclusive work environment.

Curtis Wagner Plastic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay: $80,000.00 - $90,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person