Director of Growth Marketing

The Opportunity

This is a rare chance to build something that doesn’t yet exist at PCCA: the data, CRM, and measurement engine that powers growth across the entire business.

As Director of Growth Marketing, you will own the systems layer of modern marketing — our CRM and marketing automation platform, our data and tracking infrastructure, our lead scoring and attribution models, and the reporting that tells the whole organization what is working and what isn’t.

You won’t just run campaigns — you’ll build the machine that makes every campaign measurable, every lead traceable, and every dollar accountable. You’ll lead the migration from our current stack (Marketo and Pivotal CRM) to HubSpot, and stand up the connective tissue between what marketing generates and what our experienced sales team converts.

This role reports directly to the CMO with a seat at the marketing leadership table. It is a priority hire and a builder’s mandate: you will define how growth marketing operates at PCCA, and over the next 12–18 months grow a small team beneath you. Your impact will be measured in real terms — clean data, working attribution, qualified pipeline, members acquired, and retention improved.

What You’ll Do

Own the Data, CRM & Tracking Foundation

• Own the martech stack end to end — lead the migration from Marketo and Pivotal CRM to HubSpot, then own platform health, configuration, and roadmap
• Build and enforce CRM data hygiene standards across marketing and sales — you are the steward of data quality the rest of the organization relies on
• Design the tracking architecture — UTMs, conversion tracking, event taxonomy, and the data plumbing that makes every channel and campaign measurable
• Build lead scoring models and define MQL/SQL standards in partnership with sales leadership
• Partner with PCCA’s Data Analytics Manager to develop multi-touch attribution and revenue reporting

Drive Demand Through the Engine You Build

• Apply these systems to generate demand across PCCA’s four revenue pillars — Bases, APIs, Membership, and Software — each with distinct buyer journeys
• Lead the redesign of PCCA's tiered membership model — segmentation logic, tier criteria, benefit structure, and lifecycle automation — in partnership with Accounts and Brand & Content, instrumented end-to-end in HubSpot
• Own lead flow and nurture — ensure leads move cleanly from every channel into the CRM and through automated, well-instrumented nurture paths
• Lead paid media performance and optimization, including LinkedIn, paid search, and programmatic — owning the tracking and ROI measurement behind the spend
• Partner with Brand & Content on campaign execution — you provide the targeting, data, and measurement; they provide the creative firepower

Build the Marketing-to-Sales Bridge

• Design and own the marketing-to-sales handoff — SLAs, lead routing, and feedback loops built into the CRM
• Partner closely with the Accounts function and sales leadership to align on lead quality and field needs
• Develop account-based marketing (ABM) approaches for high-value pharmacy prospects
• Show up with data and follow through — become the partner sales trusts because the numbers are right

Measure, Report & Optimize

• Build and maintain dashboards that show marketing’s contribution to pipeline and revenue
• Report to the CMO and leadership on campaign performance, lead quality, and funnel health
• Continuously test and optimize channels, messaging, and targeting based on performance data

Build Your Team

• Within 12–18 months, identify, recruit, and develop 1–2 direct reports (likely a marketing ops / CRM specialist and a demand gen coordinator)
• Set the standard for how growth marketing operates at PCCA — you’re writing the playbook

What We’re Looking For

Required

• 8+ years of B2B marketing experience, with meaningful time owning marketing operations, CRM, or revenue/growth systems
• Deep, hands-on CRM and marketing automation experience — you’ve architected the workflows, data model, and integrations yourself, not just managed a vendor
• Strong data and tracking orientation — you can build attribution, lead scoring, and a performance dashboard from scratch, and you make decisions with numbers
• Experience defining MQL/SQL standards and building marketing-sales handoff processes
• Proven track record of generating pipeline in alignment with a sales team
• LinkedIn advertising and B2B paid media experience, including audience targeting and optimization
• Demonstrated ability to manage multiple systems, campaigns, and priorities simultaneously

Strongly Preferred

• Hands-on HubSpot experience — especially leading or executing a platform migration
• Experience in healthcare, pharma, life sciences, or a B2B membership-based organization
• Familiarity with enterprise CRM environments (Salesforce, Pivotal, or similar)
• Experience with account-based marketing (ABM) strategy and tools
• Prior people management experience, or a clear readiness to step into a team leadership role

The Person

• You’re a player-coach — you set the strategy and you build the systems yourself
• You think like an engineer about growth: instrument it, measure it, improve it
• You know how to earn a sales team’s trust, not demand it
• You’re energized by building something new rather than maintaining what exists
• You care about results, not activity — you measure yourself by clean data, pipeline, and revenue, not vanity metrics

What We Offer

• Competitive base salary commensurate with experience
• Direct reporting line to the CMO with a clear seat at the leadership table
• A mandate to build — including ownership of the HubSpot migration and the ability to hire your own team
• Mission-driven work at the world’s leading compounding pharmacy network
• Houston, TX headquarters with a collaborative, high-trust culture

About the Marketing Team at PCCA

PCCA’s marketing team is in a deliberate growth phase. Under new CMO leadership, we’re investing in the infrastructure, talent, and strategy needed to make marketing a true growth engine for the business.

This isn’t a role for someone who wants to maintain the status quo — it’s for someone who wants to build the foundation that everything else stands on. If you’re motivated by ownership, partnership with sales, and the chance to drive measurable outcomes at a company that genuinely changes patients’ lives, we’d love to talk.