Sr. Marketing Manager, Weekly Reasons Consumer Strategy

The pay range is $95,000.00 - $171,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.

Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits.

About Us

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.

As a member of the Guest Marketing Strategy team, you will play a critical role in shaping Target’s Weekly Reasons marketing ecosystem: the always-on, consumer-centric strategy that gives consumers compelling reasons to choose Target every week.

As Senior Marketing Manager, Weekly Reasons Consumer Strategy, you will be responsible for connecting consumer insights, cultural trends, business priorities, and performance signals into a clear weekly point of view that informs how Weekly Reasons shows up across channels. This role is focused on helping Target move from fragmented channel inputs and internal priorities to one consumer-led Weekly Reasons narrative.

In partnership with the Director, Guest Marketing Strategy – Weekly Reasons, you will help define the strategic platform that guides Routine and Discovery storytelling across the Weekly Reasons ecosystem.

You will translate consumer needs, cultural context, merchandising priorities and seasonal themes into clear strategic direction that unlocks stronger briefs, sharper creative, more connected channel planning, and a more consistent consumer experience.

Success in this role requires strong strategic thinking, deep consumer curiosity, cultural fluency, strong storytelling instincts, disciplined synthesis, and the ability to lead through influence across a broad set of partners. This is a strategy role designed to strengthen the consumer POV, improve decision-making, and help Weekly Reasons become a more consumer-led, connected habit engine.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Core responsibilities

• Partner with the Director to define and evolve the Weekly Reasons consumer and story strategy.
• Develop a clear weekly point of view that connects consumer mindset, cultural signals, business priorities, seasonal moments, category strategies, and performance insights.
• Own the consumer and cultural lens within the Weekly Reasons operating model, ensuring plans are grounded in what consumers need, feel, value, and respond to.
• Translate insights into ideas-led planning, strategic briefs, and cross-channel direction that connect Routine and Discovery within one Weekly Reasons system.
• Identify timely, differentiated, and culturally relevant story opportunities that strengthen Target’s relevance and weekly consumer connection.
• Partner across Marketing, Creative, Digital, Social, Media, Loyalty, Roundel, Merchandising, Enterprise Insights, and other cross-functional teams to build alignment around a shared Weekly Reasons POV.
• Develop decision-making frameworks for what earns Weekly Reasons support, what level of support is needed, and how stories should flex across channels and consumer needs.
• Translate performance results, consumer response, content learnings, and cultural signals into actionable recommendations that improve Weekly Reasons strategy over time.

About you

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing strategy, brand strategy, consumer insights, cultural strategy, or integrated campaign planning.
• Strong ability to translate consumer insights, business priorities, cultural signals, and performance data into clear marketing strategies, briefs, and recommendations.
• Deep curiosity about consumers, culture, retail, shopping behavior, media, content, and the competitive landscape.
• Strong strategic writing and storytelling skills, with the ability to develop a clear point of view and inspire creative and cross-functional partners.
• Ability to connect dots across fragmented inputs, simplify complexity, and influence decision-making across functions and leadership levels.
• Proven ability to operate with speed, accountability, and sound judgment in a fast-paced, ambiguous environment while managing multiple priorities.
• Strong creative and analytical instincts, with the ability to partner across creative, social, digital, media, merchandising, insights, and other cross-functional teams.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day.

Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_E

Americans with Disabilities Act (ADA)

In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.