Director, Sales - Target

MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward.

Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality.

The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.

Mission

To build, forecast, sell, and ensure execution of business plans crafted for Target to deliver against MGA key brands' sales and profit goals.

Key Result Areas & Time Utilization

• Account Management & Development: 40%
• Communication: 25%
• Forecasting: 15%
• Profitable Sales: 10%
• Fiscal Responsibilities: 10%

Position Requirements

Education/Experience

• Four-year college degree required.
• MBA or other business certification is a preferred asset.
• Minimum 10 years of experience in managing a business at US-based major merchants, with specific experience at Target.
• Retail experience within the general merchandise category is preferred.
• Proven experience supervising and mentoring team members and peers to work toward corporate goals.

Skills/Knowledge/Ability

• Excellent proactive planning, forecasting, and sales analytics skills.
• Well-developed sales, leadership, and "no-nonsense" management skills.
• Formal knowledge of Target’s product categories and industry standards.
• Experience with both FOB and Domestic shipping procedures.
• Strong work ethic and a reputation for integrity.
• Ability to travel as required for the role.

Core Responsibilities

Account Management & Development

• Build relationships with the Target buying team, including buyers, planners, replenishment, and inventory management teams.
• Work with the buying team to understand needs, performance metrics, and timetables to build seasonal business plans.
• Act as the expert on products, categories, and competition within the assigned area of responsibility.
• Manage day-to-day service issues between MGA internal teams and Target buying teams.

Profitable Sales

• Create and present profitable sales plans for both the retailer and MGA.
• Develop and implement contingency plans in a timely manner.
• Collaborate with Marketing and Product Development (PD) to address account objectives and sell the business plan.

Fiscal Responsibilities

• Manage account opportunities with a check and balance for return on investment.
• Oversee all account promotional spending within pre-approved budgets.

Forecasting

• Review weekly POS to identify items selling at, above, or below plans and action opportunities.
• Build forecasts based on facts, actual sales, and historical data by working closely with MGA demand planning teams.
• Manage both import and domestic inventory flow programs while remaining conscious of lead times.

Communication

• Act as the retailer's advocate on business decisions while holding MGA interests at the highest level.
• Relay customer feedback, sales opportunities, and competitive market information to Management, Marketing, and PD teams.
• Attend all required meetings and ensure follow-up action is completed using professional templates.