Copywriter Intern - 23417

On-Site

Charlotte, NC, USA

Primary Location Address 1: 8310 Technology Drive

We are seeking an energetic, responsible intern to join our growing organization. In this position, you will be expected to learn the ins and outs of our daily routines and procedures while utilizing gained educational knowledge and experience.

Essential Functions

• Concept, present and refine creative marketing messaging for the email, SMS, organic social media, paid digital, web and in-store channels that captures attention with brevity
• Write and publish product descriptions that highlight a shoe’s specific features and benefits in a clear and exciting manner for both the Rack Room Shoes and Rookie Kids websites
• Must be able to adhere to Brand Copy Guidelines to ensure a consistent voice and tone
• Support the SEO Team with keyword research and optimization efforts
• Conduct competitive analysis to stay abreast of trends in the marketplace
• Carefully proofread email and SMS communications with a detailed eye to catch any mistakes before deployment
• Support the Creative, Integrated Marketing, Digital and CRM teams on any pivots in strategy that may arise
• Manage multiple projects simultaneously with short deadlines
• Utilize the Workfront project management program to ensure proper organization, workflow and communication

Knowledge, Skills, and Abilities

• Must be able to communicate effectively and professionally.
• Must have strong interpersonal skills.
• Must be able to work in a strong team-oriented environment.
• Must have the ability to problem-solve and decipher when to escalate to management.
• Must be detail oriented.

Minimum Requirements

• Proficiency in Microsoft Office Applications, including Excel, Word, PowerPoint, etc.
• Organizational and administrative skills to provide administrative support.
• May have a degree or in the process of obtaining a degree in Marketing or Business Administration.

Company Description

About Rack Room Shoes

Great shoes for men, women and children in comfort, dress, casual, and athletic categories make Rack Room Shoes the family footwear retailer of choice. The company offers a wide selection of nationally recognized brands known for their quality. Rack Room Shoes also offers an assortment of exclusive private brands commissioned from the best manufacturers in the business.

Our private brands offer customers great styles and outstanding values, which translates into satisfied, loyal, repeat customers.

Rack Room Shoes provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, marital status, disability, genetic information, age, military service, or any other characteristic that is protected by applicable law.

This policy of equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, transfer, reassignment, demotion, discipline, discharge, performance evaluation, compensation and benefits.