Vice President, Growth Marketing

Vice President, Growth Marketing

About the Company

Innovative provider of leave management software

Industry

Internet

Type

Privately Held, Private Equity-backed

Founded

2013

Employees

51-200

Categories

• Information Technology & Services
• Technology

Specialties

• fmla management
• absence consulting
• absence management
• disability management
• pwfa management
• ada management
• leave management
• accommodations management
• and leave compliance

About the Role

The Company is seeking a Vice President, Growth Marketing to spearhead its growth engine with a bold, data-driven approach. The successful candidate will be responsible for owning and executing the demand generation strategy to meet pipeline and ARR targets.

This role involves leading a multi-disciplinary marketing organization, including demand generation, events, customer marketing, digital, partner marketing, and marketing operations. The VP will also be a key partner in driving customer marketing strategy, elevating market presence, and thought leadership through various marketing channels.

A strong focus on innovation, experimentation, and continuous improvement is essential, as is the ability to foster a culture that embraces these values.Candidates for the VP, Growth Marketing position at the company should have a Bachelor's degree in a relevant field, with a Master's degree or MBA being a plus.

A minimum of 15 years' of progressive B2B SaaS or enterprise technology marketing experience is required, with at least 7 years' in a leadership role. The ideal candidate will have a proven track record in building scalable growth engines and be adept at managing significant marketing budgets. Deep expertise in the growth marketing mix and strong financial acumen are essential.

The role demands an executive with exceptional communication, presentation skills, and a visionary, data-driven approach that can build trust at the C-suite level. Experience in high-growth SaaS environments and with marketing technology, including marketing automation, CRM, ABM tools, and advanced analytics, is also necessary.

Hiring Manager Title

CMO

Functions

• Marketing

Skills

Alliance/Partner Marketing, Budget Management, Business Administration, Business-to-Business (B2B), Channel Marketing, Consulting, Continuous Improvement, Customer Relationship Management (CRM) Systems, Demand Generation, Enterprise Marketing, Event Marketing, FMLA (Family and Medical Leave Act of 1993), Information Technology & Information Systems, Leadership, Marketing, Marketing Automation Software, Marketing Strategy, Presentation/Verbal Skills, Scalable System Development, Software as a Service (SaaS), Thought Leadership

About the Company

Confidential

American Equity Mortgage, Inc., is one of the nation’s leading mortgage lenders with a proven history of success. For 20 years we have held integrity, leadership, strength and stability making us highly respected in the industry, as well as throughout the communities we serve.

We are committed to our customers by specializing in helping people save money through mortgage refinancing, debt consolidation, and home purchase loans.

Our employees are continually growing with our ongoing, coaching culture, training and support along with upward mobility promoting from within our organization.

Our commitment to helping others carries into social responsibility to support, assist and empower communities with our private foundation known as AEM Cares, along with our corporate giving program to help and enable charitable causes nationwide reach their goals.

Company Size

100 to 499 employees

Industry

Financial Services

Founded

0

Website

https://www.americanequity.com