Manager, Marketing & Brand Activations

Nashville Predators Job Description

Job Title: Manager, Marketing & Brand Activations

Department: Marketing & Communications

Job Reports To: Director of Marketing

Status: Exempt

Position Summary

The Marketing & Brand Activations Manager is responsible for supporting the team’s brand activations, grassroots initiatives and promotional efforts to enhance awareness and deliver a brand experience that exceeds consumer expectations. This position is heavily focused on grassroots marketing and brand activations that support the objectives and goals of the organization.

Candidate must have a professional attitude, a strong attention to detail and have the ability to work flexible hours, including mornings, evenings and weekends, as required.

Major Responsibilities/Activities

• Drive strategy, execution and measurement of Nashville Predators fan engagement initiatives
• Manage Marketing Coordinators, including but not limited to the following functions: training, developing, coaching, counseling and issuing consistent and routine feedback and guidance.
• Coordinate and execute promotional activity with internal groups (Youth Marketing/Fan Development, Ford Ice Center, Ticket Sales, Sponsorship, Broadcasting, Event Presentation, Bridgestone Arena) and external partners (traditional/non-traditional media outlets, community organizations).
• Coordinate and execute game theme nights, fan engagement opportunities and giveaways throughout the season.
• Develop strategy, creative and manage ordering for all promotional items, including grassroots giveaways, game night giveaways and member gifting.
• Oversee grassroots marketing initiatives and staff including community engagement events, watch parties, plaza parties and school visits.
• Provide leadership & support for Kids Club, Preds & Pixels, and Street Team
• Provide leadership & support for Ford Ice Center marketing
• Support business analytics department and Marketing Director in data collection/post-promotion analysis to gauge ROI of campaigns and help guide future decisions.
• Manage art, print and production requests and approvals with Creative Department in timely manner.
• Work closely to support internal marketing team and agency on execution of special projects, including promotional opportunities with Bridgestone Arena, grassroots initiatives, events, video shoots and more.
• Perform other duties as assigned.

Minimum Requirements

• B.A. Degree in marketing or related field.
• Three (3) to five (5) years marketing or related experience.
• Excellent communicator with strong writing and editing skills.
• Proactive planner with a sense of urgency, creativity, style and attention to detail.
• Experience in multitasking with multiple time-intensive projects.
• Perform under tight deadlines thinking clearly under pressure.
• Must be detail-oriented and organized.
• The ability to work well and collaborate with people in a team environment. Must possess a professional attitude and a desire to learn from a talented team.
• Previous grassroots marketing or fan engagement experience preferred.
• As a condition of employment, qualified applicant will be subject to a background check, including a criminal history check, driving history, previous employment verification and character references.
• Possess a valid driver’s license, possess a suitable driving history and be insurable by Club’s insurance carrier.

Essential Physical Functions

• Must be able to work evenings, weekends and holidays as dictated by team/event schedule.
• Lifting and handling heavy equipment and props required.
• Physical activities include sitting, walking and standing for prolonged periods of time, as well as bending, squatting, climbing stairs, kneeling, twisting, lifting, grasping, balancing and handling of materials.
• Ability to speak and communicate clearly with others.
• Ability to work in cold temperatures on occasion.
• Accessing, typing, and processing records via digital systems.
• Excellent speaking and listening skills, requiring the perception of speech.

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Employee will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instruction or assignments.

Preds Perks: In addition to medical, dental, vision, and life insurance, all full-time employees of the Nashville Predators and entities are eligible for Preds Perks.

These currently include the following: Competitive pay, referral bonuses, 401K eligibility, priority access to event presales, tickets to events (when available), Nashville Locker Room (pro shop) discount, premium pay for overnight shifts, 19+ days of paid time off each year, Ford Ice Center programming discount, on demand pay, and bonus potential.

Equal Opportunity Employer

Nashville Predators is an equal opportunity employer. The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification.

The organization celebrates diversity and is committed to an inclusive environment for all employees.

In order to ensure reasonable accommodation for individuals protected by the Americans with Disabilities Act, as amended, applicants that require accommodation in the job application process may contact our Recruitment Team at recruiter@teamsmashville.com to request an accommodation.