SEO Specialist

Safe Life is one of the fastest-growing providers of AEDs and life-saving readiness programs, united by a clear mission: helping communities Prevent Heartbreak. We deliver more than products - we provide end-to-end programs that combine equipment, training, and compliance support to keep organizations rescue-ready.

We are seeking a results oriented, detailed and reliable SEO Specialist to join our growing team! This is a unique moment to join us. We’re scaling rapidly, investing in our people, and building a high-performing team focused on real impact. If you’re looking for work that challenges you and truly matters, you’ll find it here.

The SEO Specialist is responsible for driving and improving our search visibility. This role partners closely with content and paid media teams to identify technical issues, optimize content, enhance site crawlability, and stay ahead of evolving SEO trends, including LLM (Large Language Model) and Generative Engine Optimization (GEO).

Position Highlights

• Run technical SEO audits and implement high-impact fixes.
• Lead backlink outreach and build authoritative links.
• Optimize content for organic search, local SEO, and visibility in LLM-driven search results.
• Track, analyze, and report on key metrics like impressions, keyword rankings, CTR, conversions, and page speed.
• Use tools such as SEMrush (or equivalent), GA4, GSC, Shopify, and HubSpot.
• Collaborate with content teams on keyword research and on-page strategy.
• Work with web admin to enhance site performance, structure, and crawlability.
• Stay ahead of trends in search engine behavior, AI-driven search, and SEO best practices.

Requirements

Qualifications

• Minimum of 3 years of hands-on SEO experience (technical + content)
• Strong working knowledge of Google Search Console, GA4, and SEMrush (or equivalent)
• Proficiency with HTML, CSS, Schema markup, and Shopify SEO best practices
• Solid understanding of e-commerce SEO
• A sharp mix of strategic thinking and executional follow-through
• Understanding of LLMs and GEO search
• Bonus: Experience with local SEO, international SEO, or medical device SEO
• Extra bonus: Familiarity with AEDs or emergency medical markets

Toolkit

• SEMrush
• What People Ask
• Google Analytics 4 (GA4)
• Google Search Console
• Shopify
• HubSpot