SEO Manager

SEO Manager

Soni is partnered with a client seeking an SEO/GEO Manager to lead our search practice across both technical SEO and content strategy while driving the agency's approach to Generative Engine Optimization (GEO) and AI-powered search.

This role partners closely with Account Management, Development, Creative, and Paid Media to build search strategies that improve visibility, drive organic growth, and position clients for emerging AI search experiences. You'll own department priorities, client strategy, reporting, and freelance resources while serving as the agency's SEO subject matter expert.

Responsibilities

SEO Strategy & Leadership

• Own the agency's SEO strategy across technical SEO, content, and AI search.
• Develop SEO and GEO strategies for multiple clients.
• Partner with Account teams to build and present client strategies.
• Lead client calls, workshops, and strategy sessions.

Technical SEO

• Oversee technical SEO best practices including:
• Site architecture
• Crawl optimization
• Metadata
• Robots.txt
• Site speed
• Indexing
• Conduct technical audits and prioritize recommendations.
• Partner with Development to ensure SEO-friendly implementation.
• QA technical SEO implementation with working knowledge of HTML/CSS.

Content & GEO Strategy

• Lead keyword research and content strategy.
• Develop content that performs in both traditional search and AI-powered search.
• Build GEO strategies to improve visibility in LLMs and AI search engines.
• Stay current on AI search trends and emerging search technologies.
• Utilize AI tools such as ChatGPT, Perplexity, Gemini, and similar platforms to improve workflows.

Collaboration

• Work closely with Creative, Development, Paid Media, and Account teams.
• Ensure SEO is integrated into campaigns from planning through execution.
• Align paid and organic strategies for maximum impact.

Department Management

• Manage SEO workload, priorities, and capacity.
• Forecast resource needs.
• Coordinate and oversee freelance SEO support as needed.

Analytics & Reporting

• Monitor rankings, organic traffic, conversions, and AI search visibility.
• Deliver actionable reporting and recommendations.
• Translate technical SEO and AI concepts into clear business insights for clients.

Qualifications

• 5+ years of SEO experience with expertise in both technical and content SEO
• Agency or multi-client experience preferred
• Experience developing or testing GEO/AI search strategies
• Strong understanding of:
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Google Keyword Planner
• Working knowledge of HTML and CSS
• Proven success improving organic traffic, rankings, and visibility
• Experience managing freelance or contract resources
• Familiarity with project management tools such as Asana or Teamwork and time-tracking platforms like Harvest
• Bachelor's degree or equivalent experience

Compensation

$100,000 - $115,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.

#SONICREATIVE