Welcome to AT&T, where we are committed to connecting people to the world through innovative technology and exceptional content. We are seeking an experienced and dynamic Lead Digital Content Writer to join our creative team. As the Lead Digital Content Writer, you will have the opportunity to shape and elevate our digital content strategy while working alongside a talented team of writers, designers, and marketers.

We are looking for a passionate and results-driven individual who can craft compelling and engaging content that resonates with our audience. If you are a natural storyteller with a deep understanding of digital platforms and trends, we want to hear from you. Join us in revolutionizing the way people communicate and stay connected.

Develop and execute a comprehensive digital content strategy that aligns with AT&T's brand and business goals.

Collaborate with cross-functional teams, including writers, designers, and marketers, to create high-quality and engaging digital content.

Conduct thorough research on industry trends, customer behavior, and competitor content to inform content strategy and ensure relevance and effectiveness.

Write and edit compelling and impactful digital content, including website copy, social media posts, email campaigns, and more.

Utilize SEO best practices to optimize content for search engines and increase organic traffic.

Lead brainstorming sessions and contribute innovative ideas for new and creative content initiatives.

Manage and mentor a team of digital content writers, providing guidance, feedback, and support to ensure high-quality output.

Work closely with UX and design teams to ensure content is visually appealing and user-friendly.

Monitor and analyze content performance metrics, such as engagement and conversion rates, and make data-driven recommendations for improvement.

Stay up-to-date with emerging digital technologies and platforms, and incorporate them into the content strategy.

Ensure all content is consistent with brand voice, tone, and messaging guidelines.

Collaborate with legal and compliance teams to ensure all content meets regulatory requirements.

Identify and implement process improvements to streamline content creation and delivery.

Communicate and present content strategy and performance to stakeholders and senior leadership.

Represent AT&T as a subject matter expert in digital content at industry events and conferences.

AT&T is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.