Field Marketing Operations Manager

Overview

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI. With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with: Trusted information that shapes the industry and informs investment; Intelligence and advice that guides and influences strategy; Advertising that grows reputation and establishes thought leadership; Custom content that engages and prompts action; Intent and demand generation that more precisely targets and converts.

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn.

Job Description

This role is based in our Portland, OR office.

About the Role

The Field Marketing Operations Manager plays a crucial role in bridging the gap between marketing strategy and execution, ensuring field marketing initiatives are effectively planned, promoted, and optimized across ICP.

Key Responsibilities

• Event Coordination & Sales Activation
• Assist in managing logistics, planning, and execution of regional events, trade shows, and customer engagement activities
• Design pre-event, during-event, and post-event sales activation strategies to maximize ROICoordinate event-specific messaging and materials that enable meaningful sales conversations
• Develop event follow-up processes and tracking to ensure timely engagement with qualified leads
• Implement measurement frameworks to track event-driven pipeline and revenue impact
• Operational Efficiency & Technology Integration
• Own and drive innovation for all aspects of marketing campaign management to be aligned with overall marketing and sales objectives
• Develop and optimize marketing campaign processes to increase scale, drive efficiency and conversions through data-driven insights and integrated tech-stack, including developing nurture campaigns aligned to firm priorities for lead generation
• Oversee the implementation and optimization of marketing automation tools and CRM systems for field marketing activities
• Performance & Leadership
• Lead cross-functional initiatives by establishing KPIs and driving business results.
• This includes but is not limited to partnering with sales teams, product marketing, and regional marketing managers to align field activities with business goals
• Mentor and support team members on field marketing best practices, account-based marketing, and sales alignment
• Generate regular reports on marketing activities, providing insights and recommendations to senior management.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field3-5 years of experience in marketing operations or field marketing roles
• Proven track record in campaign management and marketing analytics
• Strong understanding of marketing automation platforms and CRM systems
• Familiarity with digital marketing best practices and measurement
• Orientation with event-based sales activation strategies and execution
• Excellent project management skills with ability to manage multiple initiatives simultaneously
• Data-driven mindset with experience in performance measurement and reporting
• Outstanding communication and interpersonal skills
• Experience working with distributed sales and marketing teams

Desired Skills

• Experience with marketing automation platforms (Marketo, HubSpot, Eloqua)
• Knowledge of CRM systems (Salesforce, Microsoft Dynamics)
• Familiarity with project management methodologies
• Understanding of digital marketing channels and integration with field activities
• Proven success in event management and results tracking

Additional Information

This position requires a strategic thinker with strong operational skills who can translate marketing vision into actionable field programs that drive business results, with particular emphasis on maximizing the sales impact of event investments.

Salary range is $100k-$120k based on experience.

We believe that great things happen when people connect face-to-face. This role involves in-person collaboration, or work from home or remote, with in-office or partner collaboration three days a week or more.

TechTarget, Inc., doing business as Informa TechTarget, is an equal opportunity employer. We comply with applicable laws and prohibit discrimination based on protected characteristics. Reasonable accommodations are available on request through the Talent Acquisition Partner.

Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended.

Benefits

• Great community and in-person/online social events
• Volunteer time and charity match funding
• Career development and access to thousands of courses
• Paid time off: 15 days to start, rising with years, plus holidays and leave options
• Competitive benefits including 401k match and health insurance
• Wellbeing support and employee recognition programs
• Opportunity to collaborate with teams globally
• This post will expire on 12/19/2025

Job Details

Seniority level: Mid-Senior levelEmployment type: Full-time

Job function

Information TechnologyIndustries: Events ServicesBe among the first to apply. Referrals increase your chances of interviewing at Informa TechTarget.

Portland, Oregon Metropolitan Area#J-18808-Ljbffr

Skills

• Academic Research, Advertising, Best Practices, Business Administration, Business-to-Business (B2B), Campaigns, Channel Marketing, Cross-Functional, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Demand Generation, Diversity, Event Management, Field Marketing, ICP, International Business, Interpersonal Skills, LinkedIn, Logistics Management, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Microsoft Dynamics, Online Marketing, Operations Management, Partner Sales, Performance Metrics, Process Improvement, Product Marketing, Programmable Logic Controller (PLC), Project/Program Management, Research & Development (R&D), Return on Investment (ROI), Revenue Growth, Revenue/Sales Reporting, Sales, Sales Strategy, Salesforce.com, Sustainability, Technology Sales, Thought Leadership, Time Management, Trade Shows, Work From Home

About the Company

Informa TechTarget