Digital Marketing Specialist, Salt Lake City, UT

At WGU, we're on a mission to expand access to higher education through online, competency-based degree programs. We're looking for a Digital Marketing Specialist to join our team in Salt Lake City. This is a full-time, regular position (40 hours per week) with a salary range of $62,100 to $93,200, depending on experience and qualifications.

What you'll do

You'll manage and execute paid online media campaigns across social, video, display, and paid search channels. This includes creating and optimizing campaigns for specific college audiences and degree programs on platforms like Google Ads, You. Tube, Facebook, and Linked. In. You'll conduct bid management, budget tracking, and performance analysis to hit our full-funnel engagement goals.

Collaboration is key—you'll work with the Media Manager to align strategy, partner with internal teams on campaign testing, and assist in creative ideation with our creative teams. You'll also manage audience nurturing lists and 3rd party media relationships, and contribute to media planning recommendations.

What you'll need

Minimum qualifications include a Bachelor's degree and at least 1-2 years of hands-on experience actively managing digital campaigns (social, display, remarketing, etc.). You should have a solid understanding of digital marketing across display, video, and paid search, with daily experience in Google Ads and social platforms.

Proficiency in Microsoft Excel is a must, and you should be comfortable with data analysis and reporting. Strong organizational skills and the ability to communicate findings clearly to team members and senior leadership are essential. We're looking for a self-starter who thrives without constant supervision.

Preferred qualifications include experience with Google or Adobe Analytics.

Travel and benefits

This role requires occasional travel of up to 20%, including attendance at company summits (typically one to two per year), conferences, and other business-related events.

We offer a comprehensive benefits package: bonuses, medical, dental, vision, telehealth and mental healthcare, health savings and flexible spending accounts, life and disability insurance, accident and critical illness coverage, a retirement savings plan, a wellbeing program, discounted WGU tuition, and flexible paid time off (no accrual needed) including sick time, 11 paid holidays, and up to 12 weeks of parental leave.

If you're ready to help students build a better future and you have the digital marketing chops to make an impact, we'd love to see your application.