Product Marketing Manager - IMF

At The IRONMAN Group, our purpose is clear: to inspire people to unlock their greatest potential through sport, pushing beyond limits to become the fullest expression of human achievement. Through our BE ICONIC vision, we are building the most loved brands, producing the world’s most inspiring events, and fostering deeply engaged communities that change lives.

We aim to empower over a million athletes to cross a finish line each year and inspire a billion people worldwide through the power of the human spirit.

As part of our team, you’ll join a high-performance, caring culture where innovation thrives, communities are uplifted, and every achievement, big or small, is celebrated. You’ll help shape experiences that fill hearts, consume minds, and enrich souls. This is more than a job. It’s a chance to be part of a global movement, to lead from the front, and to leave a legacy.

Together, we create moments that last a lifetime. The IRONMAN Group is the world's largest operator of mass participation sports, delivering over 200+ events a year across 55+ countries thanks to a passionate global team. For more information, visit www.ironman.com/about-ironman-group.

We are seeking a highly motivated individual for the position of Marketing Manager reporting to Program Manager based in our Tampa, Florida office.

The Opportunity

The Marketing Manager is responsible for developing and executing strategic marketing and communications initiatives that advance the organization’s mission, increase awareness, and drive engagement across key audiences including donors, volunteers, partners, and the broader community. This role blends strategic planning with hands on execution and works closely with leadership, programs, and development teams.

Key Responsibilities

Marketing Strategy & Brand

• Develop and implement integrated marketing and communications strategies aligned with the organization’s mission and goals.
• Protect and strengthen the organization’s brand across all channels.
• Ensure consistent messaging, tone, and visual identity.
• Aligning with IRONMAN Marketing schedule and resources for consistent support and collaboration.
• Manage the marketing collateral and supplies at the IRONMAN Foundation’s Tampa
• office location (maintaining organization of office and storage facilities, shipping of
• supplies for marketing activations at events).

Digital & Content Marketing

• Oversee and create content across digital platforms (website, email, social media, blogs, digital campaigns, video).
• Manage editorial calendars and content pipelines.
• Optimize digital presence to increase awareness, engagement, and conversions.
• Consistently implement industry best practices and updates across digital platforms.
• Management of website and social media accounts, including paid media.

Campaigns & Fundraising Support

• Collaborate with development teams to support fundraising, donor stewardship, and advocacy campaigns.
• Create and execute marketing assets for events, giving campaigns, and initiatives.
• Track and report on campaign performance.
• Management of marketing database and updates for communications.

Community Engagement & PR

• Support community outreach, partnerships, and media relations efforts.
• Develop press materials, newsletters, and stakeholder communications.
• Coordinate speaking opportunities, community events, and promotional efforts.
• Lead onsite race week presence and engagement.
• Attend relevant events and activities to represent the company and build strong relationships with key community members.

Analytics & Reporting

• Monitor performance metrics across channels (email, web, social, campaigns).
• Use insights and data to refine strategy and improve results.
• Prepare clear, concise reports for leadership and board audiences.

Collaboration & Vendor Management

• Work cross functionally with programs, operations, and leadership.
• Manage external vendors, designers, agencies, or freelancers as needed.

Culture

• Contribute to a positive, inclusive, and respectful team environment by demonstrating professionalism, accountability, and collaboration in all interactions.
• Embrace IRONMAN’s BE ICONIC mindset by bringing an athlete-first perspective, taking ownership of work, and showing pride in delivering exceptional experiences.
• Communicate openly and constructively with teammates and cross-functional partners to support efficient execution and problem solving.
• Demonstrate adaptability and a continuous improvement mindset, learning from each event and contributing ideas to improve processes and experiences.
• Act as a culture carrier onsite and offsite, recognizing that individual behaviors directly shape the athlete, volunteer, and team experience.

Qualifications & Experience

Required

• Ability to work in a fast paced, collaborative team environment.
• 5+ years of marketing or communications experience, preferably in a non profit or mission driven organization.
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Proven experience developing and executing integrated marketing campaigns.
• Strong writing, storytelling, and editing skills.
• Proficiency with digital marketing tools (CRM/email platforms, CMS, social media, and analytics tools).
• Ability to manage multiple projects with competing priorities.

Preferred

• Experience supporting fundraising, advocacy, or membership based initiatives.
• Familiarity with donor communications and stewardship strategies.
• Experience in Canva, Adobe Suite, Microsoft Office, Constant Contact.
• Hands-on experience across CRM/email marketing, paid media, social, content, and experiential marketing.

Physical & Equipment Requirements

• Ability to move, position, transport, and install materials and equipment weighing up to 25 pounds,.
• Perform manual handling tasks, including bending, stooping, twisting, and reaching, associated with event setup, breakdown, and onsite operations.
• Ability to stay stationary and/or move around the event site for extended periods of time, including during long event days, outdoor conditions, and uneven surfaces.
• Ability to work in a variety of environments, including indoor and outdoor venues, and in varying weather conditions.
• Ability to operate or assist with basic event equipment and tools as required for the role.
• Extended work days and travel will be required whilst attending assigned onsite events.

We are an equal opportunity employer. We consider all qualified applicants without regard to any protected characteristic under applicable law. We also provide reasonable accommodations to qualified individuals with disabilities throughout the hiring process and employment in accordance with applicable law.

The above job description is not intended to be an “all inclusive” list of duties, responsibilities, skill and abilities, required to do the job. Rather, it is intended only to describe the general nature of the job and is a reasonable representation of its activities. Duties and responsibilities may evolve over time.