Product Manager, Mobile Apps

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

Product Manager, Mobile Apps

Company Overview

United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award-winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.

Role Overview

We are seeking a Product Manager, Mobile Apps, to lead the creation and enhancement of best-in-class guest experiences and drive revenue through our mobile app platforms and in-park digital experiences.

This includes all core app functionality, e.g., things to do, show and event schedules, maps, purchasing, and pass member functionality, as well as in-park tools like mobile food ordering and ride wait time automation. You will help define the vision, roadmap, and success metrics for these domains, balancing global platform consistency with brand- and

park-specific needs. Reporting to the Lead Product Manager, this is an end-to-end Product role with high visibility and broad cross-functional partnership.

Key Responsibilities

• Determine strategy, roadmap, prioritization, and resource allocation to optimize digital adoption and revenue growth.
• Work closely with external vendors and in-house engineers to develop new features and functionality for United Parks’ seven mobile applications that enhance our guest’s trip planning and in-park experiences.
• Establish, track, and optimize against clear success metrics, including conversion, average order value, and revenue per visit.
• Lead experimentation and optimization efforts, including A/B testing and personalization strategies.
• Translate complex business and operational requirements into clear product requirements and prioritized roadmaps.
• Serve as the primary decision-maker and escalation point for your product area, providing clarity and direction across stakeholders.
• Partner with Revenue Management, Park Leaders, and Operations teams to introduce new features and functionality to support guest monetization, as well as optimize our existing, digital revenue opportunities.
• Balance platform-level consistency with the flexibility required to support diverse park types (dry parks, water parks, Sesame Place, Discovery Cove).

Qualifications

• 5 years of experience in Product Management with respected consumer E-Commerce business(es) with strong emphasis on Mobile Apps.
• Demonstrated experience owning revenue-critical products end-to-end, from strategy through execution and optimization.
• Strong understanding of E-Commerce, iOS, and Android best practices.
• Proven ability to operate effectively in complex, cross-functional environments with multiple stakeholders and competing priorities.
• Deep experience using data to drive decisions, including defining KPIs, experimentation, and post-launch analysis.
• Ability to move comfortably between strategic thinking and hands-on execution.
• Experience with modern Product Development methodologies (Lean, Agile).
• Exceptional communication and influence skills, including the ability to explain complex concepts to non-technical audiences.
• Bachelor’s degree required. MBA is preferred.

The perks of the position

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.