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Santa Clara County Parks and Recreation
Definition
Under general supervision, to transfer verbal and written ideas into effective visual presentation by creating varied graphic designs produced through computer applications and other graphic design tools, including digital ads, web banners, infographics, illustrations, posters, pamphlets, fliers, banners, displays, and for inclusion in publications.
Under general supervision, to prepare a variety of educational and informative materials including posters, pamphlets, fliers, banners, displays and for inclusion in publications; produced through computer applications and other graphic design tools.
Distinguishing Characteristics
The Associate Graphic Designer is the entry professional level classification within the Graphic Designer series.
The Associate Graphic Designer is distinguished from the Graphic Designer classification in that the Graphic Designer works independently to develop themes, formats and production methods for varied, complex or specialized projects using a wide variety of multi-media graphic compositions, publications and other visual materials.
The Associate Graphic Designer receives guidance in terms of planning direction, completion schedules, and theme and design of concepts to be conveyed for complex projects.
The Graphic Designer classification is the full journey-level classification within the Graphic Designer series.
The Graphic Designer works independently to develop themes, formats and production methods for varied, complex or specialized projects using a wide variety of multi-media graphic compositions, publications and other visual materials, whereas the Associate Graphic Designer receives guidance in terms of planning direction, completion schedules, and theme and design of concepts to be conveyed for complex projects.
Graphic Designer’s may provide lead supervision over lower-level Graphic Designers and support staff, as needed.
Typical Tasks
The following are the duties performed by employees in this classification. However, employees may perform other related duties at an equivalent level. Each individual in the classification does not necessarily perform all duties listed.
Plans, designs, lays out, and creates a variety of images and illustrations for reports, brochures, maps, posters, charts, graphs, banners, fliers, advertisements, logos, promotional items, graphical assets, and/or other educational and informational publications requiring personal interpretation, editing, and research of subject matter through a variety of computer and graphic design methods and tools;
Designs digital communications including social media graphics, infographics, online newsletters, web banners and other graphics;
Recommends methods of visual presentation including theme, styles, and format for simple art projects and receives technical direction in these areas for complex and detailed, multi-page, multi-colored productions;
Follows, implements, and supports established County graphic design standards and policies;
Takes digital photographs and videos at news conferences, community events and photo shoots;
Edits digital photos and videos;
Prepares specifications for printers and works with internal and external printing and duplication services;
May be assigned as a Disaster Service Worker (DSW), as required*;
Performs other related duties, as required.
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