Global Marketing Franchise Director

The Vessel Closure (VC) Franchise is a pivotal part of the future growth strategy for our Vascular business. With over $700MM in sales and consistent double-digit growth, this franchise is essential to achieving our vision of advancing healthcare for patients.

As the Franchise Marketing Director for VC, you will have a unique opportunity to shape the future of this franchise in collaboration with the Abbott Vascular business. Success in this role will hinge on developing innovative commercialization, portfolio, and organizational strategies that position the VC portfolio as a leader in the market.

This role offers a unique chance to collaborate across various Medical Devices teams, as the target customer segment includes a wide range of customers within the Cardio Med Devices business continuum. Additionally, this role is responsible for Upstream and Downstream Marketing, Marketing Communication, and Digital enablers, all of which are crucial to the future success of the VC franchise.

Key to success in this role will be protecting existing market share, capturing new share through competitive marketing, indication expansion and portfolio evolution strategies, and recommending unique and focused enablers for commercial execution.

Key Responsibilities

• Drive franchise-level decisions that are strategic, tactical, and operational.
• Accelerate new and expand on-market adoption of hardware, software, and disposable products.
• Demonstrate market knowledge to plan, execute, and achieve business objectives.
• Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.
• Stay ahead of category competition, both direct and indirect, understanding implications and shaping strategic decision-making.
• Anticipate new market demands and creation of new markets, providing leadership for product/concept justification during the funding cycle to product development.
• Use market research, customer input, internal stakeholder feedback, and other means to ensure profitable and differentiated products are delivered to market.
• Ensure that appropriate customer requirements and design inputs are crafted to guide the development team.
• Provide leadership and direction to R&D and support organizations throughout the development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts).
• Direct go-to-market strategy for new product launches, including definition and segmentation of the market, targeting and positioning, new product reimbursement landscape, and all aspects of the marketing mix (product, price, promotion, and sales enablement).
• Own the product brand strategy and messaging architecture.
• Ensure launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch.
• Participate in strategic planning initiatives such as the portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported.
• Have a track record of success hiring, developing, and coaching a high-performing team.
• Minimum &

Preferred Qualifications

• Bachelor's degree or equivalent required.
• MBA or advanced degree preferred.10+ years of progressive B2B marketing experience in the consumer products, life sciences, medical devices, or pharmaceutical industries.
• Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.
• Proven ability to develop and execute complex strategic business plans.
• Effective financial and budget management.
• Data analysis and financial skills are critical.
• Record of successful talent development through direct or indirect reporting relationships.
• Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
• Excellent interpersonal skills to collaborate across multiple functions, outstanding communication, and presentation skills.
• The base pay for this position is $193,300.00$386,700.
• 0. In specific locations, the pay range may vary from the range posted.
• Job Family: Product Management
• Division: AVD Vascular
• Location: United States > Santa Clara : Building B
• SCAdditional Locations:
• Work Shift: Standard
• Travel: Yes, 25 % of the Time
• Medical Surveillance: Not Applicable
• Significant Work Activities: Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
• Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.