Retail Marketing Network

RMN Manager

Location: 5000 Kansas Avenue Kansas City, KS 66106

Work Model: Hybrid

At AWG, we're redefining what it means to connect brands with shoppers through our Retail Marketing Network (RMN)—a vendor-funded advertising initiative built directly into the shopping experience across our 3,500+ store retail network.

We're seeking a strategic, collaborative, and forward-thinking RMN Manager to lead the charge in expanding the impact of our RMN program across multiple internal and external stakeholders.

The RMN Manager serves as a strategic catalyst, leading a team that bridges marketing, analytics, category management, and vendor collaboration. By aligning data, technology, and partnerships, they will deliver seamless, personalized campaigns that drive measurable business outcomes for members and elevate the customer experience.

Key Responsibilities

• Develop and execute RMN strategy, annual business plans, and growth roadmap.
• Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization.
• Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns.
• Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media.
• Manage campaign execution from planning through post-campaign reporting.
• Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization.
• Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting.
• Lead RMN portal, dashboards, reporting tools, and process improvements.
• Develop sales materials, case studies, best practices, and training for internal teams and retailers.
• Represent AWG at industry events, JBPs, retailer meetings, and conferences.
• Monitor retail media trends, competitive activity, privacy requirements, and measurement standards.

Technology & Enablement

• Lead the development and optimization of the RMN Portal & DataStudio dashboard within our marketing platform.
• Collaborate cross-functionally to ensure members and employees have access to real-time insights and campaign data.

Internal Engagement & Support

• Facilitate alignment with Category Management, Merchandising, and Marketing teams through regular merchant and AIM meetings.
• Support internal onboarding, training, and help desk efforts related to RMN systems and best practices.
• Lead efforts to onboard new members to RMN, including through BIGS (Buying Intelligence Group Sessions) and other outreach initiatives.
• Promote and evolve the RMN value proposition to drive continued engagement and investment across teams.

Recognition & Growth

• Own the submission process for industry award nominations tied to RMN campaigns, showcasing team and vendor successes externally.

Who You Are

• Strategic thinker with a bias for execution and a knack for simplifying complex, cross-functional initiatives.
• Skilled collaborator and communicator who thrives in a matrixed environment.
• Passionate about retail, shopper marketing, and using data to drive outcomes.
• Comfortable navigating vendor relationships and internal stakeholders with professionalism and influence.

Preferred Qualifications

• Bachelor's degree in marketing, business or related field.
• 5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience.
• Experience with retail media platforms, campaign measurement, Excel/Power BI preferred.
• Strong analytical, financial, communication, and project management skills.
• Experience influencing executive stakeholders and managing cross-functional initiatives.

Associated Wholesale Grocers, Inc. (AWG) is the nation's largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and more than 3,500 locations throughout 33 states from 9 wholesale divisions. Consolidated sales for AWG in 2025 exceeded $12.0 billion.

In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. For more information, visit AWGinc.com.

Benefits

• Medical, Dental, & Vision Insurance
• Health Savings Account
• Dependent Care Flexible Spending Account
• Paid Vacation, Holiday, and Sick Time
• 401(k) with 4% match along with 3 other contributions
• Tuition Reimbursement
• Basic & Supplemental Life and AD&D
• Employee Assistance Program
• Short-Term and Long-Term Disability
• Wellness Program
• Yearly Holiday Bonus

Skills

Accidental Death and Dismemberment (AD&D), Advertising, Analysis Skills, Best Practices, Billing, Budget Management, Business Growth, Business Plan, Calendar Management, Campaigns, Category Management, Communication Skills, Competitive Research, Conferences, Consumer Packaged Goods, Cross-Functional, Customer Experience, Drug Development, Employee Assistance Plan, Financial Reporting, Grocery Stores, Help Desk, Marketing, Marketing/Sales Collateral, Media Campaigns, Merchandising, New Drug Application, Onboarding, Performance Analysis, Power BI, Pricing, Process Improvement, Project/Program Management, Real Estate Development, Reporting Dashboards, Retail, Revenue Forecasting, Revenue Growth, Sales, Sales Campaigns, Sales Prospecting, Team Lead/Manager, Team Player, Vendor/Supplier Relations, Vision Plan, Wholesale Industry, eCommerce

About the Company

Associated Wholesale Grocers