Marketing Coordination Specialist

Marketing Coordination SpecialistJoin Our Beauty Revolution in E-Commerce!

Are you a creative coordinator who thrives on bringing brand stories and campaigns to life?

We're looking for a sharp and proactive Marketing Coordination Specialist to join our dynamic Eyewear & Contact Lenses team. This role blends strategy, creativity, and coordination—you'll help drive marketing campaigns, content, and photoshoots that bring some of the most exciting eyewear and beauty brands in the digital space to life.

What You'll Be Doing

Brand Marketing & Campaign Management:

Coordinate marketing activities for Eyewear & Contact Lenses brands, aligned with business goals and strategy.

Support marketing plans for international and owned brands.

Manage campaigns across online, offline, social, and e-commerce channels.

Coordinate seasonal campaigns, launches, and brand activations.

Execute campaigns on time, on budget, and on brand.

Monitor campaigns and coordinate stakeholders for timely delivery.

Owned Brand Development & Content Management:

Support brand strategy and development for Boutiqaat's owned brand.

Manage the content calendar for consistent, engaging content.

Coordinate content planning and creative assets to strengthen brand identity.

Work with Creative, Design, Photography, and Content on marketing materials.

Keep communications consistent in positioning, tone, and visual identity.

Photoshoot & Creative Production Coordination:

Plan and coordinate Eyewear & Contact Lenses photoshoots end-to-end.

Prepare concepts, moodboards, briefs, and product selections.

Coordinate photographers, models, stylists, and stakeholders for smooth execution.

Manage timelines, deliverables, and approvals for on-time delivery.

Ensure assets align with campaign goals and brand standards.

Supplier, Purchasing & Cross-Functional Coordination:

Coordinate with suppliers and brand partners on campaigns and launches.

Support Purchasing with market insights and competitor analysis.

Align marketing with product availability and commercial priorities.

Coordinate cross-functional teams to support campaigns.

Maintain clear communication with internal and external partners.

Social Media, Performance Monitoring & Reporting:

Coordinate content calendars and campaigns for social media strategy.

Monitor social media for consistent brand presence.

Track performance and share insights on engagement, reach, and impact.

Support ROI evaluation and prepare reports with recommendations.

Maintain marketing calendars and promotional records.

Identify opportunities to boost effectiveness and brand growth.

What You Bring to the Table

• Education & Experience:
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.3–5 years in Brand Marketing, Coordination, or Campaign Management.
• Experience in retail, beauty, eyewear, fashion, or e-commerce preferred; brand or owned-brand experience a plus.
• Systems & Languages:
• Proficient in Microsoft Office (Excel, PowerPoint), digital marketing, and social tools.

Project management and e-commerce/CMS/CRM/ERP tools are a plus.

Fluent in English; Arabic is a plus.

Knowledge, Skills and Abilities

• Strong grasp of brand management, campaigns, and social strategy.
• Able to develop creative concepts and analyze market and competitor trends.
• Strong project management and stakeholder coordination skills.
• Commercially aware, detail-oriented, and able to juggle priorities.
• Why Boutiqaat?
• At Boutiqaat, you won't just join a company you'll join a movement redefining e-commerce beauty and lifestyle retail.
• Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.
• Apply now and bring your marketing expertise to life!