Sr Copywriter

Our client is a market-leading apparel brand known for delivering high-quality products and a compelling customer experience across multiple channels. The organization has built a strong reputation through a blend of storytelling, creativity, and performance-driven marketing, supported by a collaborative culture and a strong commitment to brand excellence.

As the business continues to evolve and scale its creative capabilities, they are seeking a Senior Copywriter to help shape and elevate the brand voice across all customer touchpoints. This is a high-impact creative role responsible for defining and executing written content across all media platforms, ensuring a consistent and compelling brand voice.

The Senior Copywriter will play a key role in shaping how the brand communicates across catalog, digital, social, video, SEO, and product storytelling. This role blends hands‑on copy development with strategic content leadership, offering the opportunity to influence brand standards, mentor emerging talent, and drive continuous improvement in messaging effectiveness.

It is an opportunity for a seasoned storyteller to make a measurable impact on both brand perception and customer engagement within a fast‑paced, multi‑channel retail environment.

Position Responsibilities

• Lead the creation and execution of copy across all channels including catalog, print, digital campaigns, social media, email, video scripts, SEO content, and product descriptions
• Develop and maintain a consistent brand voice across all customer touchpoints while ensuring alignment with marketing and brand strategy
• Write, edit, and refine high-impact messaging including headlines, product copy, calls to action, and storytelling content that drives engagement and conversion
• Build strategic creative briefs that guide content development across campaigns and initiatives
• Oversee editing, proofreading, and fact-checking to ensure accuracy, consistency, and adherence to AP and brand style guidelines
• Manage and collaborate with internal partners and external creative resources to execute high-quality copy deliverables
• Direct and shape messaging for video content across both social and high-production environments
• Mentor and provide feedback to junior copywriting talent, supporting their growth and development
• Continuously refine copy standards, tone of voice, and style guides to improve clarity and effectiveness
• Apply a test‑and‑learn approach to optimize messaging performance across channels
• Identify opportunities to improve copy processes, workflows, and creative effectiveness
• Translate product features and benefits into compelling, customer-focused messaging
• Adapt quickly to shifting priorities, deadlines, and creative direction in a fast‑paced environment
• Ensure all copy is delivered on time, on brand, and aligned with business objectives
• Position

Qualifications

• 10+ years of progressive copywriting or editorial experience in an agency or in‑house creative environment
• Proven ability to lead copy development across multi-channel marketing, including catalog and digital platforms
• Strong portfolio demonstrating expertise in brand storytelling, product copy, and performance‑driven messaging
• Expert‑level knowledge of grammar, AP style, and editorial standards
• Experience collaborating with designers, marketers, and cross‑functional teams in a fast‑paced environment
• Demonstrated ability to manage multiple high‑priority projects simultaneously while maintaining quality and deadlines
• Experience mentoring or guiding junior creative talent
• Strong conceptual thinking paired with exceptional executional writing skills
• Preferred
• Experience in apparel, fashion, or consumer retail environments
• Strong understanding of SEO, digital marketing, and performance content strategy
• Experience working within structured brand guidelines and evolving style systems
• Familiarity with creative workflows and tools used in content production environments
• Highly organized with strong operational discipline and attention to detail
• Comfortable balancing creative innovation with data‑informed decision‑making
• If you are a highly skilled storyteller who thrives in a fast‑moving creative environment and is passionate about shaping impactful brand voice across multiple channels, we would welcome the opportunity to connect.#J-18808-Ljbffr