Digital Product Manager Senior – PNC.com Retail Experience Strategy

Position Overview

As a Digital Product Manager Sr. within PNC’s MarTech and Digital Experience organization, you will play a key role in shaping the future of PNC.com—our enterprise digital storefront. This role may be based in Pittsburgh, PA, Cleveland, OH, or Birmingham, AL.

The position serves as a strategic digital experience leader and Retail Banking representative during our endeavor to continue to transform PNC.com as best in class digital platform for our clients.

What You’ll Do

You will act as a strategic partner for between our MarTech team and Retail Banking, helping guide how consumer banking experiences are envisioned, designed, and delivered on PNC.com. Working closely with Marketing, Design, Technology, Line of Business partners and digital agency, you will focus on defining what experiences should be built and why, ensuring alignment with customer needs and enterprise strategy.

You will contribute to the reimagining of PNC’s digital experiences and the underlying capabilities that power them, helping shape decisions during updates to PNC.com and the ongoing evolution of the platform.

Key Responsibilities

•Represent Retail Banking throughout the discovery, planning, and design of PNC.com enhancements.

•Partner with Marketing and Line of Business leaders to

o Identify strategic and scalable use cases for digital experiences and personalization.

o Ensure Retail priorities are clearly articulated and reflected in enterprise digital decisions.

o Identify competitive gaps that can be closed

•Translate business objectives into end‑to‑end digital journeys, guiding and identifying how Adobe Experience Manager delivers meaningful, personalized experiences.

•Collaborate with Design and Development teams to ensure digital experiences deliver on strategic intent, not just functional requirements.

•Apply design thinking, test‑and‑learn methodologies, and performance analytics to evaluate experience effectiveness and drive continuous improvement.

•Leverage customer insights, analytics, and market trends to inform recommendations and influence experience roadmaps.

•Facilitate intake, briefing, and alignment conversations, ensuring clarity across a diverse set of stakeholders.

•Ensure digital experiences meet operational, regulatory, and risk requirements in partnership with governance teams and can be executed at scale.

What You’ll Bring

•A strategic mindset with the ability to connect marketing goals, customer needs, and digital technology to unlock business value.

•Strong written and verbal communication skills, including the ability to clearly articulate ideas, recommendations, and tradeoffs to senior stakeholders.

•Comfort operating within a matrixed organization and influencing without direct authority.

•High level of organization and attention to detail, balanced with the ability to operate effectively in ambiguous environments.

•Analytical orientation with the ability to interpret performance data and translate insights into action.

•Customer‑centric perspective with an understanding of Retail Banking priorities and customer journeys.

Leading Candidates Will Have

•Experience in digital marketing, digital product management, or experience strategy.

•Familiarity with Adobe Experience Manager and the broader Adobe ecosystem.

•Experience leading or contributing to cross‑functional initiatives spanning design, technology, and business partners.

•Comfort using data and insights to make informed, strategic recommendations.

•Experience supporting or participating in large‑scale digital transformations.

Job Description

• Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development.
• Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred SkillsAgile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

CompetenciesBusiness Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work ExperienceRoles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

EducationBachelors

CertificationsNo Required Certification(s)

LicensesNo Required License(s)

Pay Transparency

Base Salary: $55,000.00 – $125,925.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 04/09/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future.

Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.