Direct Response Copywriter (DTC Paid Ads)

Bettervits is one of the UK's fastest growing nutrition brands and we're on a mission to become the biggest. Driven by science and delivered with care, our range of nutritional products have helped us bring 1M+ customers closer to their best selves.

We’re looking for a DTC Copywriter who lives and breathes paid social media. You’ll write copy that stops the scroll, sells the solution, and makes people click. Whether it’s a punchy Meta ad or a viral TikTok hook, you know what gets attention and drives action. Calculated and creative copy is what we're after.

What You’ll Be Doing

• Writing ad copy for Meta, TikTok and YouTube ads: headlines, hooks, body copy and CTAs
• Crafting multiple angles and variations for A/B testing
• Developing thumb-stopping hooks tailored to each platform and audience
• Collaborating with the creative team to concept ad ideas and storylines
• Supporting other areas of the funnel with landing page, email, or product copy (as needed)
• Helping translate brand tone into performance content that feels native and high-converting

What We’re Looking For

• Proven experience writing copy for DTC brands, with a strong focus on paid social
• Deep understanding of how to write for different stages of the funnel
• Expert at crafting high-performing TikTok and Meta hooks
• Ability to take a product or brief and quickly generate multiple creative angles
• Clear, concise writing style that sells without sounding ‘salesy’
• Comfortable working in a fast-paced, test-and-learn environment
• Able to work independently and take ownership of copy performance

Bonus if you also

• Understand the basics of performance metrics
• Have worked with video editors or designers on asset creation
• Bring creative campaign ideas, not just the words

Why Bettervits?

• Fully Remote & Flexible
• Work with a market-leading group of brands with competitive compensation.
• We value output, impact and ownership more than micromanagement.
• We offer clear, concise briefs, direct feedback and data to guide you.
• Substantial opportunity to work on a variety of projects and grow professionally
• A skilled and friendly team who actually take accountability and collaborate smoothly.