Marketing & Strategic Alliances Coordinator - BRP Experiences

BRP Experiences create unforgettable rides that move, connect, and transform you. With more than 225+ worldwide destinations operated by trusted outfitters, an established presence across 14 countries, and over 2 million rides completed, BRP Experiences makes exploration easy and memorable for riders of all levels.

Whether on road, water, land, or snow, our experiences are designed to deliver memories that last a lifetime, powered by industry-leading BRP vehicles.

BRP Experiences is BRP’s newly created experience brand. It is BRP’s collection of exclusive experiences, operated by certified outfitters. Its mission is to make the experience of our products accessible to all by offering the ultimate experience of our vehicles for potential buyers or adventurers.

This division of BRP is an opportunity for the company to increase accessibility to our products by reaching new entrants with a non-product-oriented mindset, focusing first and foremost on customer experience.

YOU'LL HAVE THE OPPORTUNITY TO

Based in Montreal, the Coordinator will report jointly to the Lead, Digital Strategy and the Business Lead, International. The role will support the development of strategic partnerships while contributing to the management and continuous improvement of BRP Experiences’ website and broader digital initiatives.

Strategic Alliances Responsibilities

• Support the development and management of relationships with existing partners while identifying new alliance opportunities that bring value to the BRP Experiences network
• Help ensure partnership agreements, associated rights, and deliverables are executed successfully
• Collaborate with partners to create onboarding resources and support materials for the operations team
• Prepare engagement reports and analyze partnership performance metrics to measure success and identify opportunities
• Work closely with the operations team to identify and develop new alliance opportunities
• Act as a cross-functional connector by identifying opportunities and synergies across operations, digital, data, customer experience, and B2B partner experience initiatives

Digital Responsibilities

• Coordinate and facilitate adventure content uploads and monitoring across digital platforms, ensuring operator content respects brand and platform standards
• Support the Digital Experience Lead with website and platform research, analysis, benchmarking, and optimization initiatives focused on user experience and conversion
• Contribute to content production planning and digital sprint execution while coordinating with external digital agencies and internal stakeholders
• Coordinate with internal partners to ensure high digital standards across UX/UI, SEO, technical, and content initiatives
• Create and manage web content, including landing page creation, copywriting, asset management, and content structure organization within CMS platforms
• Support CRM and paid media initiatives through landing page creation and digital content support
• Help monitor website and digital marketing performance, providing insights and recommendations to support optimization efforts
• Support QA and UAT validation for digital initiatives and optimization-related Jira tickets

TIME ALLOCATION

50% Strategic Alliances

50% Digital

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• Bachelor’s degree in Marketing, Business Administration, Operations, or a related field
• Experience in partnerships, digital marketing, or related marketing roles
• Good understanding of digital ecosystem management
• Bilingual in French and English
• Experience with digital and collaboration tools such as Google Workspace, Airtable, Jira, and Contentful or similar CMS platforms
• Experience creating and managing web content with a good understanding of website UX principles is considered an asset
• Familiarity with Agile workflows and sprint-based project environments is considered an asset
• Comfortable creating presentations and stakeholder-facing materials
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines
• Self-starter with strong adaptability, initiative, and problem-solving abilities
• Proven ability to collaborate cross-functionally and work effectively within a team environment

WHAT WE ARE LOOKING FOR BEYOND THE QUALIFICATIONS

• Team player willing to jump in and support where needed
• Challenges the status quo and continuously looks for ways to improve processes and experiences
• Data-driven mindset with strong critical thinking and decision-making abilities
• Strong attention to detail
• Global mindset with the ability to collaborate across different markets, teams, and cultures

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation — You want it, we have it:

• Annual bonus based on the company’s financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What about some feel good perks

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus.

Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.

#LI-Hybrid