Vice President, Sales and Marketing

VoIP.ms… who?

VoIP.ms is a leading cloud communications provider headquartered in Montreal, Canada, with operations across Canada and Mexico. We deliver flexible and scalable telecommunications solutions to tens of thousands of customers worldwide.

Our platform supports a broad range of IT and telecom professionals, including SMBs, MSPs, WISPs, telecom resellers, contact centers, and service providers looking for reliable and customizable communications infrastructure.

Built by technology enthusiasts for technology enthusiasts, VoIP.ms operates in a fast-moving and technically sophisticated environment where innovation, autonomy, and operational excellence are highly valued.

With a team of 65+ passionate professionals, we are entering an exciting new phase focused on scaling our go-to-market execution, expanding our market presence, and strengthening our leadership position within the cloud communications industry.

Joining VoIP.ms means joining a highly entrepreneurial environment where your impact will be visible, your ideas will matter, and you will play a meaningful role in shaping the future growth of the business.

Job Summary

We are seeking a hands-on, commercially driven Vice President to lead our go-to-market organization and help scale the next phase of growth for VoIP.ms. Reporting directly to the CEO, this role will be accountable for the company’s revenue engine.

The VP S&M will own the marketing and sales functions, including demand generation, brand positioning, marketing operations, inbound and outbound sales motions and commercial execution. The VP S&M will collaborate closely with the VP Operations to establish high performance Revenue Operations and ensure value creation across the customer journey.

The ideal candidate is a strong operator with experience building scalable GTM systems.

This role is focused on improving revenue accountability, strengthening pipeline generation and conversion, increasing operational rigor, and reducing dependencies across the commercial organization. The successful candidate must be comfortable operating in a technically complex, fast-moving environment with a mix of self-serve, reseller/channel, and sales-assisted customer acquisition models.

Key Responsibilities

Revenue Ownership

• Own pipeline generation, conversion, forecasting, and revenue growth across the business
• Establish clear accountability across the entire funnel
• Build scalable GTM systems and operating cadence
• Improve sales execution, follow-up rigor, and opportunity management
• Drive measurable improvements in conversion rates, pipeline coverage, and forecast accuracy

Sales Leadership

• Lead and coach the sales organization
• Build accountability frameworks and inspection cadence
• Improve qualification, pipeline management, and deal progression
• Evaluate organizational structure, talent gaps, and role clarity within the commercial organization

Marketing & Demand Generation

• Own demand generation strategy and execution
• Improve website performance, positioning, messaging, and conversion
• Align marketing activity directly with pipeline and revenue outcomes
• Build measurable attribution and performance visibility
• Improve segmentation, ICP clarity, and GTM targeting

Revenue Operations & Process

• Establish KPI dashboards, forecasting discipline, and reporting cadence
• Improve CRM hygiene, funnel visibility, and operational execution
• Build scalable sales and marketing processes
• Create cross-functional alignment between GTM and Operations
• Work with Product and Customer Success to develop and execute upsell strategies
• Propose alternate GTM commercial models to improve customer retention and value creation

Leadership

• Operate as a player-coach
• Build trust while raising standards
• Bring structure without creating bureaucracy
• Challenge the organization constructively and drive change

Qualifications

• 10+ years of leadership experience in B2B SaaS, telecom, cloud communications, or related technology industries.
• Proven track record of driving revenue growth and scaling GTM operations in a growth-stage company.
• Experience leading both sales and marketing functions under a unified revenue strategy.
• Strong understanding of demand generation, pipeline management, forecasting, and revenue operations.
• Hands-on operator with the ability to build process, improve accountability, and drive execution in fast-moving environments.
• Experience operating in high-volume, low-to-mid ACV environments with transactional, self-serve, usage-based, or contract-light revenue models.
• Experience scaling GTM motions across inbound, PLG/self-serve, channel/reseller, and sales-assisted acquisition models.
• Strong analytical, leadership, communication, and cross-functional collaboration skills.
• Telecom, VoIP, UCaaS, CPaaS, or technically complex SaaS experience is considered a strong asset.