Digital Marketing Creative Manager [Kuala Lumpur]

The Digital Marketing Creative Manager is responsible for leading the creative direction and execution of digital campaigns for artists and releases. This role blends creative storytelling, content strategy, and digital marketing execution to grow audience engagement, streaming performance, and brand presence across platforms.

What you'll do

Creative Strategy & Campaign Development

• Develop and lead creative concepts for artist campaigns, including single/album launches
• Translate artist DNA into compelling digital narratives
• Collaborate with A&R, brand, and marketing teams to align campaign vision

Content Creation & Direction

• Oversee creation of digital assets: short-form videos, visuals, motion graphics, and social content
• Direct photoshoots, video shoots, and creative production
• Ensure all content aligns with artist branding and label standards

Digital Platform Management

• Plan and execute campaigns across platforms such as Instagram , TikTok , YouTube , and Spotify
• Optimize content formats and posting strategies per platform
• Monitor trends and adapt strategies to maximize reach and engagement

Artist Branding & Storytelling

• Shape and maintain consistent artist branding across all digital touchpoints
• Build long-term audience connection through storytelling and content series
• Guide artists on personal content and social media presence
• Work closely with A&R, Commercial, M arketing teams, and artists to align platform strategies with artist development and release campaigns.

Performance & Optimization

• Analyze campaign performance using digital analytics tools
• Track KPIs such as engagement rate, follower growth, and streaming uplift
• Optimize campaigns based on data insights and audience behavior

Team & Stakeholder Collaboration

• Manage internal creative teams and external agencies
• Work closely with media buying, PR, and partnerships teams
• Coordinate timelines and deliverables across multiple projects

Who you are

• 5-8 years in digital marketing, creative, or content roles (Agencies, music/entertainment preferred)
• Proven experience managing creative campaigns and teams (non-conventional Marketing)
• Strong creative vision and storytelling ability
• Deep understanding of social media trends and algorithms
• Analytical mindset with ability to interpret campaign data
• Passion for music and pop culture
• Highly collaborative and adaptable
• Strong project management and communication skills

What we give you

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• We invest in your professional growth & development
• An excellent range of benefits, like private medical cover, life assurance, etc.

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music's aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual's sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

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Note: Posting is subject to change so please refer to career site for latest availability (SBJ-G337).