Salesforce Marketing Cloud Support Engineer

Job Role Overview

The Salesforce Marketing Cloud (SFMC) Support Engineer is responsible for supporting and maintaining SFMC platforms, delivering campaign execution, and ensuring high-quality implementation across Journey Builder, Automation Studio, Data Extensions, and Cloud Pages. The role requires strong technical expertise, hands-on execution, and testing support across marketing automation workflows.

Job Description

1. Campaign & Journey Execution (Journey Builder)

i. Design, build, and support customer journeys using Journey Builder

ii. Configure entry sources, decision splits, and engagement activities

iii. Troubleshoot journey issues and optimize customer engagement flows

iv. Validate journey logic and ensure accurate audience targeting

2. Automation & Data Processing (Automation Studio)

i. Develop and manage automated workflows for data import, extraction, and segmentation

ii. Schedule and monitor automation jobs to ensure timely execution

iii. Troubleshoot automation failures and performance issues

iv. Support campaign readiness through data preparation and automation pipelines

3. Data Management (Data Extensions)

i. Design and maintain Data Extensions, including relational data models

ii. Develop SQL queries for segmentation, filtering, and audience targeting

iii. Ensure data quality, validation, and governance compliance

iv. Support data integration with external systems and upstream/downstream platforms

4. Cloud Page & Content Development

i. Develop and maintain Cloud Pages according to business requirements

ii. Utilize AMPscript, SSJS, HTML, and CSS for dynamic content development

iii. Support event-triggered communications and dynamic customer interactions

iv. Ensure responsive design and cross-device compatibility

5. Testing & Deployment Support

i. Perform end-to-end testing for journeys, automations, and cloud pages

ii. Validate campaign execution, links, tracking, and personalization logic

iii. Support User Acceptance Testing (UAT) and production deployment activities

iv. Identify defects and coordinate resolution with development and business teams

6. Production Support & Issue Resolution

i. Provide L2/L3 support for SFMC platform incidents and service requests

ii. Troubleshoot campaign failures, data discrepancies, and integration issues

iii. Monitor system performance and ensure SLA compliance

iv. Maintain documentation and knowledge base

7. Stakeholder Collaboration & Governance

i. Work closely with marketing teams, business stakeholders, and external vendors

ii. Ensure assigned tasks are delivered within agreed timeline

iii. Support campaign implementation, go-live and BAU support

iv. Follow templates and best practices as shared by client

v. Ensure compliance with data governance, privacy, and marketing standards

vi. Communicate status, risks, and improvements effectively

Job Requirements

• Bachelor degree or above
• 5+ years of hands-on experience in Salesforce Marketing Cloud platforms including journey builder, automation studio, data extensions and SQL, cloud pages and cross -channel campaigns (email, SMS, push)
• Strong understanding of campaign lifecycle and marketing automation
• Strong analytical and problem solving skills
• Experience in project implementation, UAT and deployment processes
• Good communication skills and stakeholder engagement skills
• Language: English is a must, knowing additional language like Mandarin/Cantonese is good to have as the candidate will be interacting with client stakeholders across North Asia.
• Ability to work independently and collaboratively in a fast-paced environment