✨ We are looking for a creative, proactive, and results-driven Senior Marketing Executive / Marketing Executive to support our growing business. This role offers exposure to digital marketing, social media, campaigns, events, and brand development, making it an excellent opportunity for candidates passionate about the beauty industry and eager to grow their marketing careers. ✨
SENIOR MARKETING EXECUTIVE
MAIN RESPONSIBILITIES AND DUTIES
- Develop and lead the execution of integrated marketing strategies & marketing plans to achieve the company's objectives.
- Lead and supervise the Marketing team and external agencies, ensuring campaigns, content, digital advertising, and marketing projects are delivered effectively, on time, and within budget.
- Drive customer acquisition strategies across social media platforms, KOL/influencer marketing, partnerships, CRM, and other relevant channels, with a strong focus on lead quality conversion.
- Analyse marketing performance, customer behaviour, competitor activities, campaign ROI, cost per lead, conversion rates, and other key KPIs to optimise marketing effectiveness and spending.
- Work closely with Management, Operations, Call Centre, and outlet teams to develop commercially effective promotions and marketing campaigns that turn into sales.
- Identify new market opportunities, customer trends, partnerships, platforms, and marketing initiatives to strengthen the company's position.
- Maintain strong brand positioning and marketing standards while providing leadership, coaching, performance monitoring, and direction to the Marketing team.
To succeed in this role, we will need you to have:
- Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
- Minimum 2–3 years of marketing experience.
- Relevant working experience in the beauty industry is strongly preferred.
- Strong hands-on knowledge of digital marketing, performance advertising, social media, content strategy, customer acquisition, and marketing analytics.
- Commercially driven and able to demonstrate how marketing activities contribute to leads, appointments, conversion, revenue, and ROI.
- Strong leadership, analytical, communication, planning, and problem-solving capabilities.
- Able to work independently, manage multiple tasks and meet deadlines.
- Able to communicate with clients in English, Mandarin and Cantonese.
MARKETING EXECUTIVE
MAIN RESPONSIBILITIES AND DUTIES
- Plan, coordinate, and execute integrated marketing campaigns across digital and offline channels to drive brand awareness, customer engagement, lead generation, and sales.
- Create and coordinate engaging marketing content for social media, digital advertisements, websites, CRM campaigns, promotional materials, and other marketing communication channels.
- Develop creative campaign ideas, promotions, and marketing initiatives that strengthen brand positioning, attract new customers, and support customer retention.
- Manage and grow the company's social media presence on social media platforms, while ensuring consistent and engaging brand communication.
- Coordinate marketing activities, events, roadshows, partnerships, influencer/KOL collaborations, new service launches, and promotional campaigns.
- Work closely with Management, Operations, Call Centre, and external agencies to ensure marketing initiatives are effectively executed and aligned with overall business objectives.
- Monitor and analyse campaign performance, market trends, customer behaviour, and competitor activities, and provide actionable recommendations to continuously improve marketing effectiveness and ROI.
To succeed in this role, we will need you to have:
- Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related discipline.
- Minimum 1–2 years of marketing experience.
- Relevant working experience in the beauty industry is strongly preferred.
- Strong hands-on knowledge of digital marketing, performance advertising, social media, content strategy, customer acquisition, and marketing analytics.
- Commercially driven and able to demonstrate how marketing activities contribute to leads, appointments, conversion, revenue, and ROI.
- Strong leadership, analytical, communication, planning, and problem-solving capabilities.
- Able to work independently, manage multiple tasks and meet deadlines.
- Able to communicate with clients in English, Mandarin and Cantonese.
Other benefits you might be interested
- Attractive Basic Salary.
- Yearly increment based on performance*.
- Attendance & Punctuality Allowances*
- Group Incentive*
- 5 working days a week.
- Casual working environment.
- EPF, SOSCO & EIS.
- Annual Leave, Birthday Leave, Wedding Leave and others.
- Medical Claim and Health Insurance Entitlement.
- Complimentary Smooth Skin Control (S.S.C.) Hair Removal*.
